From Popping Pickles to Bed Sheet Forts, TownePlace Suites Takes a Suite Break During Work Travel
How do you take a Suite Break? That is the question TownePlace Suites is asking guests and fans alike in its new ad campaign and sweepstakes. Launched October 6, 2014 in six airports across the country, the campaign features business travelers taking a break from their busy travel schedules in fun and unique ways. The campaign uses humor and exaggeration to relate to the extended stay traveler who has a work-oriented lifestyle but still needs down time in their life during business travel. From bed bouncing post conference to reviewing spreadsheets in bed sheets, there is no wrong way to wind down in your hotel room after a long day at work.
Millennial travelers, who are the target audience of this campaign, desire more than just a basic hotel room when traveling. They want a room that is comfortable, has amenities to fit their needs and creates an environment of relaxation. Through each colorful visual, TownePlace Suites lets guests know that if they work hard, they can take a hard earned relaxation break. As the campaign tagline points to, the extended stay brand is dedicated to “Making Extended Stays Less WorkSM”.
To kick off the campaign, TownePlace Suites is randomly rewarding two lucky winners a $500 gift card as part of its Suite Break Sweepstakes. The sweepstakes will run October 6, 2014 – November 30, 2014. Interested participants are encouraged to visit the TownePlace Suites® Facebook® Fan Page at https://www.Facebook.com/TownePlaceSuites and post a comment on the sweepstakes post describing how they like to take a break during work travel. Contestants can also include a creative photo depicting their suite break. One winner will be selected at random during October and November and receive the $500 gift card.
TownePlace Suites by Marriott, a brand of Marriott International’s (NASDAQ:MAR), is an all-suite, extended-stay hotel brand in the moderate price range. Ranked highest in the Extended Stay category in the J.D. Power 2013 North America Hotel Guest Satisfaction Index Study SM, TownePlace Suites has also been #1 for mid-price extended stays in Business Travel News’ Hotel Chain Survey in 2011, 2012 and 2013 and was named one of Entrepreneur magazine’s “120 Most Trusted Brands.” Ideal for travelers who need accommodations for longer stays, TownePlace Suites offer studio, one-bedroom and two-bedroom suites with fully equipped kitchens and separate living/working and sleeping areas. Launched in 1997, the brand currently has more than 230 locations in the United States and Canada. TownePlace Suites participates in the award-winning Marriott Rewards® frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information or reservations, call the TownePlace Suites toll-free number at 800-257-3000, visit www.towneplacesuites.com or become a fan at www.facebook.com/towneplacesuites.Visit Marriott International, Inc. (NASDAQ: MAR) for company information. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
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