Kodak Ranked Highest in J.D. Power and Associates 2006 Digital Camera Satisfaction Study for 3rd Straight Year
KODAK EASYSHARE ranked highest brand in the $200-$399 range; price segment represents nearly 50 percent of the U.S. digital camera market *
ROCHESTER, N.Y., Aug. 25 -- For the third consecutive year, KODAK EASYSHARE digital cameras in the $200-$399 price range have ranked highest in customer satisfaction in the J.D. Power and Associates 2006 Digital Camera Satisfaction StudySM. Since the J.D. Power and Associates Digital Camera Study was introduced in 2004, Kodak is the only brand to rank highest in a single category for three straight years.
“We’re very pleased with this ranking, since it’s based on customer experience and further solidifies our reputation for quality and ease of use,” said Phil Faraci, president, Consumer Digital Imaging Group, and a Kodak senior vice president. “Kodak invented the digital camera in 1975 and we have been a leading digital innovator ever since. Our innovation has always focused on providing products and services that create a great user experience, and this ranking confirms that we continue to deliver on that promise.”
The J.D. Power and Associates 2006 Digital Camera Satisfaction StudySM evaluates customer satisfaction within a price segment of consumer digital cameras. Twenty-one KODAK EASYSHARE digital cameras were evaluated as part of the $200 to $399 segment. These include easy-to-use C-series models, a performance-oriented 12X optical zoom camera (the KODAK EASYSHARE P850), the high-zoom Z-series, EASYSHARE One, the world’s first WiFi-enabled digital camera, and ultra-compact V530, V550, V603, and V570 models.
The EASYSHARE V570 is the world’s first dual-lens digital camera, offering an ultra-wide and standard-zoom lens system in a compact, style-oriented design.
“This is an important market segment for Kodak,” said Faraci. “The $200 to $399 price range accounts for nearly half of all digital camera sales in the U.S. Consumers often buy cameras in this price range when upgrading or adding a second digital camera for their families.”
This J.D. Power and Associates 2006 Digital Camera Satisfaction Study SM award continues a string of awards for KODAK EASYSHARE cameras, including:
* A red dot design award for the KODAK EASYSHARE P850, V570, and EasyShare-One cameras. The red dot design award ranks among the largest and most prestigious design competitions in the world and is regarded throughout Europe and Asia as an international seal of quality for outstanding design.
* CHIP Award for Innovations in Digital Photography for the V570 camera.
* The KODAK EASYSHARE V570 digital camera won an award for its striking innovative product design from BusinessWeek and IDEA, and was named “Camera of the Year” in American Photo’s Editor’s Choice awards, in the ultrathin compact category.
More information on KODAK EASYSHARE products – including cameras, printer docks, and accessories – is online at www.kodak.com/go/EasyShare. To learn more about the J.D. Power and Associates award information, log onto www.jdpower.com.
Disclaimer: J.D. Power and Associates 2006 Digital Camera Satisfaction StudySM . Study based on 5,800 responses from consumers who purchased or received a digital camera between January and July of 2006.
* Source: The NPD Group, January – June 2006 U.S. POS Retail Data.
About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise.
More information about Kodak (NYSE: EK) is available at www.kodak.com.
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