The Jimmy Dean® Brand Sun Character Shines From Coast to Coast Creating the “Sunniest Day of the Year”

The makers of Jimmy Dean® products announced today the launch of the “Sunniest Day of the Year,” a daylong activation designed to bring brightness to consumers while shining attention on the new Jimmy Dean lunch and dinner offerings.  The iconic Jimmy Dean brand Sun character (“the Sun”) will embark on a one day journey today across the U.S., where he will surprise and delight consumers along the way and document every step of his adventure across digital and social media. In addition to the robust digital content, the “Sunniest Day of the Year” also includes a national television advertising integration with a guest appearance by the Sun, the launch of a custom microsite (www.sunniestday.com) to track the cross-country journey and a national consumer sweepstakes.

“While summer may be long gone and the hours of daylight decreasing, the ‘Sunniest Day of the Year’ leverages the brand’s association with the Sun to engage with consumers in a unique, fun and unexpected way,” said Rachel Friedstat, brand manager, Jimmy Dean brand. “In the same way the sun shines long beyond the morning hours, the ‘Sunniest Day of the Year’ activation reinforces that the Jimmy Dean brand no longer only makes breakfast products, but now has offerings for lunch, dinner or snack time.”

Following the solar path across the U.S., the Sun will begin his adventure today at sunrise on the East Coast at 6:58 am EDT, making various stops in cities across the U.S. before ending his day at sunset on the West Coast at 6:30 pm PDT.  In his mission to brighten consumers’ days in unexpected ways, the cross-country journey will also include a national television appearance on the Daytime Emmy award-winning game show, “The Price is Right,” network television’s #1-rated Daytime series and longest-running game show, which airs on CBS Weekdays 11a-12p ET/10a-11aPT.