Do Daily Deal Coupon Sites Do More Harm Than Good?
International discount coupon sites can save a bundle but can cost dearly to our local businesses but consumers are just not aware of it.
Carmel Raineri, owner of Australian-owned Ozzie Deals site, said local business find it hard to continue to sell their services or products once they advertise a deal at a heavily discounted price on a daily coupon site.
“You may buy a discounted deal for a facial rejuvenation session for $39.00 which normally would cost $99.00 at your local beauty store, but you will not return as a loyal customer because no one want’s to pay full price anymore when they can get cheaper elsewhere.” said Ms Raineri. “Local business operators don’t see much profit when selling their daily deals on these sites, but have no choice but to keep selling in order to get customers through their doors.”
More and more business owners are joining the fast growing coupon site’s as it seems the only way to gain sales these day, but who is really making the money if the local business does not make a profit?
“Most daily deal coupon sites who are internationally owned pressure our small business owners to slash their prices up to 80 per cent off their recommended retail price and then charge them up to 90 per cent commission in order to have their deal advertised, this is not how we should be supporting our local business within the community,” said Ms Raineri, adding “that is why I have re-created the way a daily coupon site should be. We are going to help all our local Ozzie businesses by advertising their deals on their terms so they will make a profitable return.”
To help support your local business and differentiate which ones are helping local business Ms Raineri suggests the following:
- Read the fine print before purchasing any deal, most coupon sites put this in such small print hoping you will miss it.
- If you have questions about a deal, you do have the right to ring the local business or daily deal site before purchase.
- A daily deal site must have a contact number for support, not just an email.
- If the deal seems to good to be true, it most probably is – meaning you are not really getting what you think you are paying for.
Hot Tip: Book it in early rather than last minute to avoid disappointment as some businesses may not be able to get you in at late notice and some daily deal sites hide this from you in their fine print.
For more information about the new daily deal site supporting small businesses, visit www.ozziedeals.com.au
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- Contact Information
- Carmel Raineri
- Ozzie Deals Pty Ltd
- Contact via E-mail
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