Commercial Enterprises Go Beyond TV Advertising with New Media
York Harbor, ME – New England seacoast media firm Brave Boat NET announces release of its new InfoTorials (SM), rich media solutions which enable companies to add product/service demonstrations to their web sites in “plug-and-play” fashion.
The New Marketing Metrics
Advances in technology have sent companies scrambling to maximize return on their commercial web sites by offering meaningful visual content to web prospects increasingly inclined to prefer visual presentations.
Carol Hamel-White, Creative Director of Brave Boat NET says “commercial web today is a self-service marketing environment. The new metric is whether you’ve got the in-depth product and service visual content that brings those prospects back time and time again to be educated. Those are the web visits that ultimately generate sales.”
The Golden Egg: Product & Service Real Content
From industrial companies to legal firms, the hot question for the next few years is how to leverage the latest technologies to create productive relationships with web prospects, which ultimately convert to sales. Carol says, “streaming media is the new information powerhouse technology for commerce on the internet. Web video, more than any other ad format, has the potential to deliver that elusive ‘Golden Egg’ that just can’t be achieved in a 30 second TV ad; in-depth, meaningful product and service content that is the company’s own, delivered in its own voice, and even made available in multiple forms tailored to different target market segments.”
Opportunity to Leverage Investment in an Existing Web
C. J. Nelson, Controller of the firm, says “the price of the new InfoTorials (SM) and other streaming media solutions is often far more affordable for client companies than standard TV ad spots and these media solutions offer significantly more content capacity.” Cynthia adds, “From an ROI perspective, the plug-and-play features of Brave Boat NET’s InfoTorials (SM) enable a company to leverage its original investment in an existing web site while markedly upgrading its content and keeping it regularly refreshed.”
Brave Boat NET Web Media Company is at the forefront of visual marketing solutions for industrial and professional enterprises. The company works directly with clients and also partners with other web developers, PR and Advertising firms to deliver streaming media solutions across a wide variety of industries. The business’ scope is nationwide.
- Contact Information
- C. Hamel-White
- Creative Dir.
- Brave Boat NET Web Media Co.
- Contact via E-mail
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