Sierra Club To Launch Get-Out-The-Vote Effort in North Carolina
Nearly One Million Micro-targeted Voters to be Reached
Next month, the Sierra Club, through its Voter Education Fund - the grassroots organization’s 527 operation - will target almost one million voters in a massive get-out-the-vote campaign in North Carolina.
“It’s critically important that North Carolina voters know how to participate during the state’s early voting period and on election day. This effort will make sure they are aware of the process and know how and when they can have their voices heard,” said Melissa Williams, the Sierra Club’s Political Director.
The campaign will use academically-proven behavioral science practices in get-out-the-vote messaging to mobilize voters. Sierra Club Voter Education Fund will conduct an experiment testing the current best practice against a message focused on vote history and changes to voting laws. One micro-targeted mailer will arrive at the homes of voters during the early voting period, between October 23 and November 1. A second micro-targeted mailer will hit mailboxes the weekend before the election. The targeted voters have high support scores but moderate to low turnout scores.
This is the second statewide get-out-the-vote campaign the Sierra Club Voter Education Fund will launch next month. For more details on the other campaign - targeting Colorado voters - click here.
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