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TANDBERG To Join In Jumpstart’s ’Read For The Record’ Event


Utilizing Videoconferencing Technology to Reach More Students

New York, USA, Aug. 24, 2006 – TANDBERG® (OSLO: TAA.OL), a global leader in visual communication, today announced its support for Jumpstart’s Read for the Record, a national campaign to engage teens, adults and children across America in setting the world record for the largest shared reading experience ever held. TANDBERG will support this event by assisting public schools and libraries to utilize videoconferencing technology to reach more students.

“Jumpstart’s Read for the Record provides us an opportunity to reach out to school districts and libraries, and work hand-in-hand to bring together as many children as possible,” said Rick Snyder, president of TANDBERG Americas. “This program represents another unique way that TANDBERG visual communication strengthens education by making meaningful connections for teachers and students to their peers, experts and other resources across the globe.”

Jumpstart, a national nonprofit organization that seeks to help children build crucial language, literacy and social skills, is organizing this effort to share the reading experience, and has elicited numerous celebrities, public figures and corporate sponsors to participate in events across the nation. TANDBERG and TANDBERG users recognized the capability for its videoconferencing technology to visually link numerous locations and students to help set the record, furthering this praiseworthy cause.

“At Region 14, we use videoconferencing technology everyday within our school districts to bring new and improved learning experiences to our students,” said Tommy Bearden, Consultant for Distance Learning, Region 14 Education Service Center in Abilene, Texas. “This is another opportunity to go one step further and participate in an event alongside the rest of the nation to further our mission.”

In conjunction with Jumpstart, TANDBERG supports the importance of early education, literacy development, and joins the campaign to share the powerful “I think I can” message of the classic story, Little Engine That Could.

Visit to learn about additional ways to promote early education, such as:

• Volunteer time to work with children and teachers at a school, community center, Head Start or child care program
• Support the creation of high quality preschool experiences in your local community, state, and across the country
• Thank early childhood educators and others who play a vital role in preparing young children to succeed in school and beyond
• Donate a book to one of the many at-risk children who have no books in their homes

Jumpstart’s Read for the Record Campaign serves to raise awareness about the early education crisis, provide effective tools to address this crisis, and increase support for Jumpstart’s important work. Through this Campaign, Jumpstart and its partners – including Starbucks, Pearson, Penguin (USA), American Eagle and the Corporation for National and Community Service – will further their national impact by inviting adults across America to read with young children and set the world record for the number of children reading the same book in a single day with an adult. The record-setting day: August 24, 2006… The record-setting book: The Little Engine That Could. Children and adults will set the record by registering for the event (at and reading in their own homes or at one of the many community events held nationwide – in Starbucks stores, shopping malls, public libraries, parks and other venues.

TANDBERG is a leading global provider of visual communication products and services with dual headquarters in New York and Norway. TANDBERG designs, develops and markets systems and software for video, voice and data. The company provides sales, support and value-added services in more than 90 countries worldwide. TANDBERG is publicly traded on the Oslo Stock Exchange under the ticker TAA.OL. Please visit for more information.

TANDBERG is a trademark or registered trademark in the U.S. and other countries. All other trademarks are property of their respective owners.


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