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Omni-channel retailing and M2M is changing shopping experiences


Marketing Release - The consumer shopping experience is changing as traditional high street shopping is being combined with the online shopping platform, through omni-channel retailing and M2M (Machine-to-Machine).
It must be stated that shopping is as popular as ever, with consumers’ shopping habits not slowing down. However, what is different is that technology within the retail industry is evolving.
The combined holistic efforts of the retailer - online and in store - are leading to more informed purchasing decisions from the consumer. Consumers are more aware of their needs and the price of things, and are in fact prepared to take the time to shop around for cheaper items, even if it means going from one shop to another.
The flow of goods of a retailer can be efficiently moderated through M2M technology, as the supply-chain can be easily monitored, which enables them to have the right stock levels to match the demand of a product.
Insights into how M2M devices are transforming the retail business are being covered as part of a document created by Vodafone, which can be seen here.
Vodafone has been pioneering M2M solutions for 20 years, and the company’s retail services range from dynamic real-time advertising and wireless CCTV to smart parking.
Visit to discover cutting edge M2M news and insights from industry experts.


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