American Family Insurance Licenses APT’s Test & Learn Software

Applied Predictive Technologies (APT) announced today that American Family Insurance, a top 15 property & casualty insurer in the U.S. and Fortune 500 company, has licensed APT’s Test & LearnTM software to ensure effective American Family customer engagement and further support its agents.

APT is the world’s largest purely cloud-based predictive analytics software company. APT’s Test & LearnTM software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of sales, marketing, operations, and pricing initiatives, tailoring investments in these areas to maximize ROI. APT’s customers include major global companies such as Walmart, Starbucks, CVS, TD Bank, T-Mobile, and Staples.

“American Family Insurance has always focused on making data-driven decisions for our customers. A more rigorous testing process was the natural progression—a test versus control impact is truly the best way to determine a program’s impact and if it is worth further investment,” said Justin Cruz, vice president of Strategic Data & Analytics at American Family Insurance. “In-market testing provides insight that allows us to continually enhance our customers’ experience and drive the exceptional value our customers want and expect from us.”

APT’s in-market testing will be applied to multiple functional areas at American Family, such as agent training and support, customer engagement initiatives, and more. Through advanced test management solutions, APT will help American Family efficiently design and execute tests to analyze a variety of strategic and tactical programs.

APT senior vice president John Howard said, “We are very pleased that American Family, one of the largest property & casualty insurers in the U.S., has licensed APT’s Test & Learn software platform. They are an analytically-oriented organization that will be able to drive significant value through testing, and we look forward to our continued partnership.”

To learn more about APT, visit predictivetechnologies.com.

About American Family Insurance

Madison, Wis.-based American Family Insurance is the nation’s third-largest mutual property/casualty insurance company and ranks 373rd on the Fortune 500 list. The company sells American Family-brand products through its exclusive agents in 19 states, and its affiliates (The General, Homesite and AssureStart) provide options for consumers who want to purchase insurance directly over the Internet or by phone. Web: www.amfam.com; Facebook: www.facebook.com/amfam; Twitter: www.twitter.com/amfam. Google+ plus.google.com/+amfam/

About APT

APT is the world’s largest purely cloud-based predictive analytics software company. APT’s Test & LearnTM software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of advertising, marketing, pricing, merchandising, operations and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s customer portfolio includes Walmart, Staples, Lowe’s, SunTrust, Hilton Hotels, Anheuser-Busch InBev, McDonald’s and others. APT has offices in Washington, D.C., San Francisco, London, Tokyo, and Taipei. For more information, please visit www.predictivetechnologies.com.