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Marijke Mars Speaks At Annual Assembly Of The German Branded Goods Association 2014

Addressing an audience of over 500 influential leaders, Marijke discussed how “Doing Good is Good for brands…”


At today’s annual assembly of the German Branded Goods Association, Marijke Mars addressed a keynote that focused on the entire spectrum of this year’s theme “Brands mean freedom of choice! Superior brands – confident consumers”.

Fitting to this year’s focus theme, Marijke choose the title “Doing Good is Good for brands – Because the freedom of choice can also be the freedom to make a difference”. She talked about the role of the family values and how that transcends over to the brands – highlighting Mars’ Doing-Good Marketing program and using some of the brand campaigns as example. The conference took place in Berlin with an audience of 500 the majority of senior leaders managing FMCG companies in Germany were present, as well as many NGOs and political stakeholders.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance. Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food –UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

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