Temptations® Brand Shakes Up Treat Time And Rolls Out New Temptations Tumblers™ Treats For Cats

TEMPTATIONS® Treats for Cats is introducing NEW TEMPTATIONS TUMBLERS™ – a delicious treat innovatively designed for owners to toss and roll, which instantly gets playtime rolling. TEMPTATIONS TUMBLERS™ spark spontaneous fun and encourage cats to “Play Ball,” providing cat owners with a new way to bond with their cats every day.

“When you pick up a bag of TEMPTATIONS TUMBLERS, you’re opening the door for fun, which can happen at any time, for any reason, or for no reason at all,” said Amy Keith, brand manager. “We created TEMPTATIONS TUMBLERS to help owners easily engage with their cats, because life can be so much more fun when playtime is a part of your daily routine.”

Rolling Out the New Treat

With the introduction of TEMPTATIONS TUMBLERS™ comes a fun, new integrated marketing campaign from the brand that celebrates moments of play between cats and their owners. “Time to Play Ball,” the new campaign, features a 60-second online video that gives an entertaining, tongue-in-cheek look at how cats can enjoy playing ball just as much as athletes. The product launch is being supported by TV, print and digital advertising, as well as public relations to highlight how much fun life with your cat can be once TEMPTATIONS TUMBLERS™ are tossed into the mix.

TEMPTATIONS TUMBLERS™ come in two tantalizing flavor combinations - Tasty Chicken & Turkey and Savory Salmon & Tuna – and are available now nationwide at mass retail, grocery and pet stores for a suggested retail price of $1.89 for a 2.47 oz. bag. For more information, visit temptationstreats.com.

About the TEMPTATIONS® Brand

TEMPTATIONS® are America’s favorite cat treat*, with more than 25 flavor varieties, many that offer health benefits specific to cats’ needs. TEMPTATIONS® have a one of a kind, patented treat that’s crunchy on the outside and soft on the inside. In addition, TEMPTATIONS® MixUps items were awarded Product of the Year in the 2011 Consumer Survey of Product Innovation. Look for TEMPTATIONS® treats for cats where pet food is sold. For more information, please visit www.TemptationsTreats.com.

About Mars Petcare US

Mars Petcare US is the U.S. operations of the world’s largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world’s most beloved pet care brands, including PEDIGREE® Food for Dogs, CESAR® Canine Cuisine, IAMS® Pet Food, SHEBA® Entrée for Cats, WHISKAS® Food for Cats, GOODLIFE™ Food for Cats , and TEMPTATIONS® Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,000 Mars Petcare US associates make, sell and distribute its high-quality pet food from 17 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.