Oracle Completes Asset Purchase of Sigma Dynamics

Enhances Oracle Business Intelligence Suite with Real-time Analytics to Drive Better Business Decisions
REDWOOD SHORES, Calif., 23-AUG-2006 Oracle today announced that it will enhance its Oracle Business Intelligence Suite and Oracle Fusion Middleware offerings by acquiring the intellectual property assets of Sigma Dynamics, a leading provider of real-time predictive analytics technology.

Sigma Dynamics’ Real-time Decision software combines customer insight and business requirements to make the best recommendation in each customer interaction and operational decision by intelligently adapting to continuously changing information. Key decision applications include real-time offer management, field service optimization, predictive call routing, and fraud detection. In combination with Oracle Business Intelligence Suite and Oracle Fusion Middleware, businesses will be able to leverage the insight contained in both historical and real-time data sources to drive better decisions in practically any situation.

“With the combination of Oracle and Sigma Dynamics’ technology, businesses will benefit from improved profitability of customer interactions, and more intelligent business processes through automated decision points,” said Oracle Vice President of Product Management, Paul Rodwick. “The combined solution integrates with CRM, ERP and legacy systems to allow organizations to continuously adapt business processes and to leverage real-time learning to deliver the next best action for each customer, resulting in increased cross-sell and up-sell opportunities, customer retention, and customer satisfaction.”

The value to customers of this combination has already been realized. Sigma Dynamics has been the technology foundation for Oracle’s Siebel Real-Time Decisions product within the Oracle Business Intelligence Suite to drive more intelligent and profitable customer interactions. Oracle plans to continue to make Sigma Dynamics’ technology offerings available standalone and in conjunction with Oracle’s full range of enterprise applications.

Oracle plans to make Sigma Dynamics’ technology offerings available standalone and in conjunction with Oracle’s full range of enterprise applications.

Financial details were not disclosed.

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Letty Ledbetter

Oracle

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