JR/DutyFree Rings in Spring with a Bali Fling (#JRDutyFreePin2Win Pinterest Contest)

Dutyfree retailer JR/DutyFree launch two weeks of Spring fever with a Pinterest competition #JRDutyFreePin2Win and offer the prize of an all inclusive holiday at Club Med Bali for two people today across social media channels.


Melbourne, Victoria Australia – WEBWIRE – Sunday, August 31, 2014

The #JRDutyFreePin2Win Spring Fling Competition celebrates invidividuality and creativity. We’re keen to see what our fans create and to understand what they desire more from us - Ashley Thompson, JR/DutyFree Director of Marketing.

September 1st brings more than the promise of warmer weather for Kiwis and Australians as JR/DutyFree launched their two week Spring Fever promotions with a Pinterest and Facebook centric campaign asking fans and followers to Pin2Win with the hashtag #JRDutyFreePin2Win today on the JR/DutyFree Facebook Fan pages. Partnering with Premium All Inclusive holiday company Club Med the prize will include two return airfares and seven nights accommodation at Club Med Bali in Nusa Dua. 

Set to engage the 500,000 Pinterest users in Australia and New Zealand, the #JRDutyFreePin2Win Spring Fling drives Pinners to spend time on both JR/DutyFree and Club Med websites and creates the a personal journey – from mood boarding to duty free shopping to in-resort activities. Club Med resort recently added an adults only Zen Pool and upgraded its day spa to offer improved luxury experiences to Club Med guests and these features are the focus visual for the campaign artwork.

The #JRDutyFreePin2Win competition is an activation created by Mighty Media Group – an Australian based digital agency specializing in travel and travel retail marketing. CEO of Mighty Media Group Stephenie Rodriguez said, “Whilst we’re leveraging the visual nature of Pinterest, this is an onmi-channel campaign offering tips to enter on the JR/DutyFree blog, YouTube and Facebook and sharing our favorite entries daily.  

JR/Duty Free offers world-class duty free and retail shopping, located in airports across Australia, New Zealand, Israel and Tahiti and in the city centre of the main capitals of Australia, as well as Auckland, Christchurch and Wellington in New Zealand.
 
For more information on how to enter #JRDutyFreePin2Win Spring Fling contest and an all inclusive trip for two to Club Med Bali please contact Stephenie Rodriguez at +61 416089000 or contact@mightymediagroup.com.au or Ashley Thompson Marketing Manager of JR/DutyFree at athompson@jamesrichardson.com.au .
 


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 #JRDutyFreePin2Win
 JRDutyFree
 Club Med Bali
 Auckland Airport
 Mighty Media Group
Contact Information
Stephenie Rodriguez
CEO
Mighty Media Group Pty Limited
(1) 416089000
contact@mightymediagroup.com.au


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