Strawberry Shortcake™ and Her Pals Get Glamorous in the New Strawberry Shortcake Berry Beauty Salon App for Kids


NEW YORK, NY – WEBWIRE – Friday, August 29, 2014

Cupcake Digital and AG Properties, the intellectual property and outbound licensing division of American Greetings Corporation, continue their successful collaboration with the launch of the Strawberry Shortcake Berry Beauty Salon app. The fun new app is available in the App Store for $2.99.

Strawberry Shortcake Berry Beauty Salon is designed to encourage kids, ages 6-8, to use their imagination as they play with their favorite characters in a salon setting. They can give fabulous manicures, create new hairstyles, apply makeup and help complete berrytastic outfits for Strawberry Shortcake and her pals as they get ready for a special day out. Girls can photograph and save their favorite styles and put them into their very own fashion diaries featuring each character to revisit what they’ve created over and over again.

This is the fourth app in a series that includes Strawberry Shortcake Berry Best Friends, Strawberry Shortcake Berryfest Princess, Strawberry Shortcake Jumbo Coloring Book, and Strawberry Shortcake Summer Fun.

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About Cupcake Digital

Cupcake Digital, Inc. was established in June 2012, and has been successfully transforming children’s entertainment properties into enhanced story experiences and learn & play apps, giving kids an opportunity to interact with the characters they love. The Company has created noteworthy, award-winning digital applications based on the Emmy®-winning television series “Wow! Wow! Wubbzy!®,” The Jim Henson Company’s “Fraggle Rock,” American Greetings’ Strawberry Shortcake, Dreamworks and Big Idea Entertainment’s VeggieTales, DHX Media’s Yo Gabba Gabba!, and Discovery’s Animal Planet brand. The company’s apps are consistently top-ranked on the Apple App Store, Amazon Appstore for Android, Google Play and the Barnes & Noble NOOK Store. Cupcake Digital has been recognized with five Parents’ Choice Fun Stuff Awards and two Cynopsis Kids !magination Awards honorable mentions. For more information about Cupcake Digital Inc., please visit www.cupcakedigital.com.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company’s major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com.

About AG Properties

AG Properties (AGP) is the intellectual property and outbound licensing division of American Greetings Corporation. Built upon the successful re-launches of Care Bears™ and Strawberry Shortcake licensed products, AGP develops multi-platform campaigns for its properties through digital media, entertainment, marketing and merchandising. In addition to Care Bears and Strawberry Shortcake, AGP’s active classic brands include Holly Hobbie™ and Madballs™, as well as new properties Boofle™, Packages from Planet X™ and Twisted Whiskers™. Children can experience AGP online at www.agkidzone.com. For more information on AGP, visit www.agpbrands.com.


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