Sky unveils new targets to improve BAME representation
Sky today announces stretching new targets to improve the representation of black, Asian and minority ethnic (BAME) people across its entertainment channels. The targets are designed to ensure that programmes on Sky 1, Sky Atlantic, Sky Living and Sky Arts better reflect the diversity of Sky’s 10.7 million TV customers in Britain and Ireland. In addition, as the fastest-growing source of investment in original British programming, Sky wants to play a leading role in making the television industry more accessible to talented people from all backgrounds.
Sky’s new targets address the diversity of talent both on screen and behind the camera. To drive real and sustainable change, Sky will work closely with companies from the independent production sector to seek out and nurture new talent.
By the end of 2015, Sky aims to achieve the following targets for the new programmes it commissions for its entertainment channels.
On Screen Portrayal
All brand new, non-returning shows on Sky entertainment channels will have people from BAME backgrounds in at least 20% of significant on-screen roles. This commitment covers all genres of programmes, including drama, comedy, entertainment and factual.
All of Sky’s original programmes will have someone with a BAME background in at least one senior production role. This is aimed at providing more opportunities for people with BAME backgrounds to reach senior positions within the production community.
20% of writers* on all shows will be from BAME backgrounds in order to promote a greater diversity of voices in Sky programmes and scripts.
Sky will also be offering a 12 month placement within our commissioning team as part of the Creative Diversity Network’s Commissioning Leadership Programme.
Stuart Murphy, Sky’s Director of Entertainment said: “Sky is dedicated to making programmes that feel representative of every one of the millions of viewers that watch our content every day, whatever their colour. So we have tackled the issue with the same sense of ambition that we show in all other areas of our business, setting ourselves a set of tangible goals that will hold us to account. Our aim is to kick start a sea change in the on screen representation of ethnic minorities on British television. It’s an incredibly exciting time, and I am very proud that Sky is going to be at the forefront.”
Sky will continue to work closely with the CDN, which recently also unveiled its cross broadcaster plans.
Sky is the UK and Ireland’s leading home entertainment and communications company. Around 40% of all homes have a direct relationship with Sky through its range of TV, broadband and home telephony services.
Sky is the UK’s biggest investor in television content, investing more than £2.6 billion a year in channels such as Sky 1, Sky Atlantic, Sky Living, Sky Arts, Sky Sports, Sky Movies and Sky News. Around two-thirds of Sky’s content spend is invested in the UK and Sky is the fastest-growing source of investment in original British programmes. More than 30 million people watch Sky content each week.
Alongside its commitment to offering customers a greater choice of high-quality content, Sky is a leading innovator. Customers enjoy total control and flexibility over their favourite TV through Sky+, watch TV on the move through Sky Go, and enjoy the best quality TV experience at home through High Definition and 3D.
Sky distributes its content broadly over several platforms, including satellite, cable, IPTV, mobile and WiFi. NOW TV, Sky’s second consumer brand, builds on the company’s leadership in internet TV. Sky is also the UK’s fastest-growing home communications company and favourite ‘triple-play’ provider of TV, broadband and home phone.
Sky believes in making a wider contribution to the communities in which it operates by taking positive action on the environment, supporting grassroots sports and increasing access to, and participation in, the arts. Sky employs 25,000 people, has annual revenues of £7.6 billion and is estimated to support a £6.0 billion contribution to UK GDP. Sky is listed on the London Stock Exchange (BSY).
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