PSKW CEO Robert Previdi Selected as One of “PharmaVOICE 100” Most Inspiring People in Life Sciences Industry

WEBWIRE – Thursday, August 7, 2014

Robert Previdi, PSKW CEO

PSKW, LLC, a leading provider of biopharma loyalty relationship marketing services, today announced that Robert Previdi, CEO, has been selected by PharmaVOICE as one of its “100 Most Inspiring People in the Life Sciences Industry” for the third consecutive year. Previdi was named one of 32 noted “Commanders & Chiefs.” PharmaVOICE 100 nominations are submitted by readers, and the list was published in the magazine’s July/August issue.

“Mr. Previdi created the copay industry and he has continued to contribute to this field through innovative pursuits,” the magazine said. “Rather than just reacting to trends, he drives the industry with forward-thinking projects geared toward enhancing the physician, pharmacist, and patient experience.”

With Previdi at the helm, PSKW was named by PM360 magazine as its 2013 Trailblazer Supplier of the Year, and was recently recognized by Inc. Magazine as one of America’s Fastest Growing Private Companies. In 2012, Previdi was selected as the Ernst and Young New Jersey Entrepreneur of the Year in Marketing and Advertising.

As detailed in the PharmaVOICE profile, under Mr. Previdi’s leadership “PSKW’s programs have helped pharmaceutical companies to further their brands while assisting patients overcome financial barriers to gain access to the medicines that they need.”

Reflecting on being named to the PharmaVOICE 100 for the third straight year, Previdi deflected the praise to his coworkers. “Our continuing success at PSKW is a testament to the hard work of our entire staff,” he noted. “In the end, the credit goes to the dedicated men and women of PSKW, who devote themselves each and every day to serving the needs of our clients and patients nationwide. It’s an honor to be a part of this great team!”