From ‘Project Runway’ to Airport Runway, Delta Launches ‘Flying in Style’ Promotion to Celebrate Sponsorship of Bravo’s Hit Reality TV Show
Flight attendants will award stylish passengers with SkyMiles certificates, Crown Room Club passes and coupons for the airline’s signature cocktails on select Delta flights from Aug. 23 through Sept. 6
ATLANTA, Aug. 22, 2006 – From “Project Runway” to the airport runway, high fashion is taking flight on Delta Air Lines. Delta is launching a “Flying in Style” promotion on select transcontinental flights from Atlanta, Los Angeles and New York to celebrate the airline’s sponsorship of the new season of The Weinstein Company and Bravo’s hit reality TV show, “Project Runway” and its role in two upcoming episodes on Aug. 30 and Sept. 6. On select flights between Aug. 23 through Sept. 6, Delta flight attendants will award passengers who are “flying in style” – sporting stylish, fashionable looks while traveling – with prizes that highlight the airline’s distinctive products and services. On Aug. 30, when Delta is featured on the first of two “Project Runway” episodes, special premium prizes also will be awarded.
“In support of Delta’s sponsorship of ‘Project Runway’ and our ongoing efforts to create a more entertaining on-board experience for our customers, we’re having some fun and recognizing our passengers who are spotted traveling in high style,” said Joanne Smith, vice president of Marketing for Delta. “It’s only fitting that our incredibly stylish flights attendants, wearing the sophisticated and elegant Richard Tyler collection for Delta, will be recognizing and rewarding our most fashionable customers.”
Delta’s stylish passengers will be awarded by stylish flight attendants sporting stunning new uniforms from world-renowned designer Richard Tyler. On May 1, Delta flight attendants, customer service agents and Crown Room Club began wearing the Richard Tyler Collection for Delta, which was inspired by the era of glamorous air travel and are designed to reflect timeless elegance.
Starting next month, Delta will unveil a new innovative domestic product on its transcontinental routes. The product, offered in both first and coach classes, will provide a distinctive on-board experience for customers, with comfortable all-leather seats, signature drink offerings and an industry leading in-flight entertainment system that features live television, movies and music (all available on demand), as well as a suite of video games. With this new product, Delta will be the only domestic carrier to provide customers with a two-class aircraft equipped with video on-demand entertainment available at every seat.
Delta Air Lines (Other OTC: DALRQ) offers customers service to more destinations than any global airline with Delta and Delta Connection carrier service to 295 destinations in 46 countries. With more than 50 new international routes added in the last year, Delta is America’s fastest growing international airline and is the world’s leading carrier between the United States and destinations across Europe, India and Israel with flights to 29 trans-Atlantic destinations. To Latin America, Delta offers nearly 500 weekly flights to 47 destinations. Delta’s marketing alliances also allow customers to earn and redeem SkyMiles on more than 14,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 470 worldwide destinations in 96 countries. Customers can check in for flights, print boarding passes and check flight status at delta.com.
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