Coffee with two sugars, and wheels please

Upcycled shipping containers are leading the trend in chic sustainable event spaces, and the events world is reaping the benefits.


Ellesmere Port, UK – WEBWIRE – Monday, July 28, 2014
Shipping Containers are being repurposed in many different ways, including as event spaces.
Shipping Containers are being repurposed in many different ways, including as event spaces.

The major benefit is that your campaign is on wheels, able to reach consumers easily and offer an immersive experience. By offering unique opportunities to enter new territories and increase brand awareness, the return on investment has been proven time and time again.

Upcycled shipping containers are leading the trend in chic sustainable event spaces, and the events world is reaping the benefits.

Coffee giant Starbucks has found a way to reduce waste by re-using shipping containers that have shipped their teas and coffees around the world. Their Reclamation Drive-Thru in Washington has made exceptional use of 4 shipping containers that were ready to be scrapped – the result is a simply stunning (and really cool) 450 sqft pop up style coffee shop that easily fits into a space that a normal shop would simply not fit into.

“Green, imaginative, rousing and with ‘big impact’ appeal, here at EMS we can see why transforming an industrial, rudimentary space into an affordable and accessible event location is appealing.” That’s the word from Nic Whelan, Head of Business Development at Event Marketing Solutions Ltd – the specialists in getting clients mobile and their marketing campaigns on the road.

This type of ingenuity and green friendly forward thinking is a great example of how shipping containers can be upcycled, but also highlights how easy something like this can be toured when you simply add wheels.

Another fantastic example of how shipping containers make great pop up training or promotional facilities comes from the Benefit cosmetics TAR-Liner training tour,which saw a shipping container transformed into a mobile boutique to train staff working at Benefit counters across major cities, all by mounting the structure onto a truck base.

This type of promotion is ideal for the B2B world too as highlighted with EMS working with Parker Hannifin as part of their on-going instrumentation tour.
NicWhelan commented on the campaign: “For trade show Offshore Europe, a unique hospitality solution was shipped in to create high impact. A unique visitor experience was created by using the Parker-branded exhibition trailer to showcase its latest products, which also provided access to a private VIP hospitality area, executed inside two 40ft shipping containers.

A ‘link’ walkway enabled visitors to enjoy a seamless, first-hand experience of Parker’s industry-leading range of instrumentation for the oil and gas industry. The highly effective hospitality environment provided an exclusive space to have one-to-one conversations and enjoy networking opportunities with industry experts.”

Of course shipping containers are designed to be relatively easy to install, but due to their size and weight, they rely heavily on a crane. Whilst these types of pop up installations are ideal for some, a roadshow truck can be a far more effective option if the aim is to travel.

A roadshow truck from EMS has a similar appeal to a shipping container in the way they offer clients a blank canvas in which to promote their products or services. Providing an endless list of options for use, an EMS truck can be fitted with the latest in technology and incorporate separate rooms and areas for demonstration, enabling your customers to get a hands-on experience with your product.

The major benefit is that your campaign is on wheels, able to reach consumers easily and offer an immersive experience. By offering unique opportunities to enter new territories and increase brand awareness, the return on investment has been proven time and time again.

EMS can create entirely bespoke, mobile marketing solutions for your brand that gives your potential consumers an opportunity to immerse themselves in your products or services via a roadshow truck.

We can handle every part of your marketing campaign, from graphics to user experience to tour schedules. We can even find the perfect target sites for your demographic and create a bespoke launch plan to make sure your brand is seen.
Visit www.eventms.com to see how a roadshow truck from Event Marketing Solutions can help your brand.


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Contact Information
Kate Price
Marketing Manager
Event Marketing Solutions
Contact via E-mail


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