New Documentary Brings Awareness to Sustainable Fashion


LOS ANGELES – WEBWIRE – Tuesday, July 22, 2014

Each year, the fashion industry manufactures and discards a tremendous amount of wasted fabric and toxic materials that end up in landfills, severely impacting the environment. These and other environmental issues within the apparel trade are now being addressed in a new documentary called “THREAD,” produced by Tree Media.

“THREAD” explores efforts to reverse the negative environmental impacts of the textile and fashion industry and the emergence of sustainable fashion to achieve a “zero waste” policy.

“By using fabrics and fibers that either already exist or are sustainable, we can take these materials and creatively recycle them for use in the manufacturing process,” says Marci Zaroff, a pioneer in the ECOfashion space who has long advocated for the elimination of wasteful products and toxic chemicals in textiles. Zaroff is an Executive Producer on the project.

The project has also inspired four short films about the subject. The shorts, which comprise the “Driving Fashion Forward with Amber Valletta” series, were financed by LStudio/Lexus and are live on LStudio’s channel.

“Unfortunately, most apparel companies and textile manufacturers have little-to-no understanding of sustainability, so we anticipate this project will draw much-needed attention to these important issues,” says Leila Conners, director of “THREAD” and founder of Tree Media.

Mathew Schmid, the project’s producer, and co-director of Tree Media, adds, "Textile waste occupies roughly five percent of all landfill space, so this is a widespread problem that impacts everyone on our planet.”

The project is currently in the final stages of production, and is seeking finishing funds. The film will feature a range of experts and spokespersons, including American actor, model and entrepreneur, Amber Valletta, who also serves as one of the project’s producers.

“Ever since an early age, I’ve been committed to making a difference in the environment, so I’m very excited to be driving this initiative,” says Valletta. “Sustainability in fashion has become my full-time passion.”

Shannon Factor, co-executive producer of “THREAD,” and founder of Cinespire Entertainment, explains that the goal is not just to educate viewers, but to also initiate action, change and even legislation within the fashion industry and textile business.

“We anticipate this film making a significant impact on how we look at fabric production and how raw materials are sourced and used,” Factor says. “Viewers will walk away with a much better understanding about these issues and what can be done to bring about significant change in the textile and fashion industry.”

For more information, visit http://www.TreeMedia.com .



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 Fashion
 Documentary
 Textiles
 Environment
 Media
Contact Information
Leila Conners
Founder
Tree Media
info@treemedia.com


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