DSM launches second feed premix plant in China
Heerlen, NL, 22-Aug-2006, DSM has today opened its new feed premix plant in Liaocheng in Shandong province, China. The new facility demonstrates the company’s continuing commitment to supporting China’s fast growing animal nutrition and health industry. It aims to provide animal nutrition vitamin and mineral premixes with advanced formulas to feed customers in North and North East China.
“This investment is in line with DSM’s long term strategy “ Vision 2010 – Building on Strengths,” commented Jos Schneiders, President of Animal Nutrition and Health, DSM Nutritional Products. “ It serves two key strategic targets: growing our specialty portfolio in nutritional products and expanding our presence in the emerging Chinese market. The new plant provides an accelerated growth path into the Asian and Chinese feed market, from which our new and existing customers will benefit .”
The Liaocheng plant will produce around 15,000 tons of vitamins and mineral premixes a year. It is the company’s second feed premix facility in China after the DSM Vitamins (Shanghai) Limited feed premix plant.
As the world leader in the animal nutrition and health industry, DSM Nutritional Products is dedicated to providing safe and high quality products to its customers. Premix production is one of DSM’s core businesses and the company has a long history of developing quality feed essential for the healthy growth and physical well-being of animals. The premix will be produced under the ROVIMIX® trademark to the highest Optimum Vitamin Nutrition standards and products will include innovations such as the use of phytase for environmental protection during animal production, beta-carotene for improved dairy cow productivity and ROVIMIX ®Hy-D for improved performance of poultry and pigs.
The Liaocheng plant meets stringent industry demands for quality and includes systems to monitor full product traceability. Tailor-made premixes will be produced to meet specific customer requirements. Through this new facility, DSM will provide customers primarily in Shandong, Hebei and Henan with value-added animal nutrition solutions and partner them in the food chain.
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