Nearly 100 Per Cent Of Consumers Inclined To Purchase A Product After A Live Event Interaction

Almost 100 per cent of consumers said live events were getting brand message across more effectively than television,this according to results unveiled by the Event Marketing Institute.


Ellesmere Port, UK – WEBWIRE – Friday, June 20, 2014

The power of events and experiential activity should not be underestimated, as they help audiences make a personal connection, driving a longer and deeper relationship with a brand

Almost 100 per cent of consumers said live events were getting brand message across more effectively than television,this according to results unveiled by the Event Marketing Institute.

The marketing strategist and educational authority unveiled the results as part of its third annual EventTrack study, forecasting explosive growth within the event and experiential marketing industry – a result of its great success in brand engagement.

As 600 companies took part in this year’s study the figures speak for themselves. The study itself, which tracks the opinions of brand marketers, agencies and consumers, provides insight into the value of the live event sector.
A selection of the top line findings showed:

 
The report also included results on how ‘responsive’ and ‘engaged’ an audience is within a live experience as 79% said their activity generated sales and almost 50% stating their campaigns were generating at least a 3:1 ROI - impressive to say the least.

Research such as this taken from the Event Marketing Institute proves that live events have a direct effect on buying behaviour and brand equity. Put simply; the impact live events have on consumers by increasing brand awareness through human interaction is unparalleled, leading brands to run a campaign time and time again, increasing at scale every time.

CEO at Event Marketing Solutions, Keith Austin adds comment to the findings: “We’ve watched this idea escalate in recent years as more of the organisations that we work with – both B2B and B2C – recognise the value of taking their products and services directly in front of their target audience. As a result, more roadshow truck tours are out on the road for longer, covering wider territory and on a bigger scale.”

Event Marketing solutions have garnered a reputation for creating high quality bespoke roadshow trucks that ensure clarity of brand message through immersion within a brands marketing campaign. Perhaps a great example of the work EMS do is best described by the CEO himself:

“Our work with Ciena is one example of this. Its mobile Innovation Lab has toured Europe and the Middle East for several years. The logistically challenging tour combines a hectic international schedule of customer sites and exhibitions to demonstrate cutting-edge telecommunications equipment to existing customers and prospects – witnessing for themselves the benefits of Ciena’s product.”

The simple fact that visitors can not only see the products or services a brand is offering in real-time, but get a hands-on experience and opportunity to engage with the brand and its representatives is a testament to the lasting effect on consumers. Engagement and purchasing behaviour is impacted greatly which is one of the main driving factors behind companies choosing roadshows.

With 83% of consumers deciding to buy a product or service because they sampled it or saw a live demonstration at an event, the results found by EventTrack will surely reaffirm just how import a roadshow truck is to a marketing campaign.
Live events made possible through a roadshow truck from EMS are a powerful and effective way to immerse consumers within a brand and make sure the message is received loud and clear.

“The power of events and experiential activity should not be underestimated, as they help audiences make a personal connection, driving a longer and deeper relationship with a brand.” Says Keith Austin.

When you want to get face-to-face with consumers and potential customers Event marketing Solutions is the first choice when you need to get serious about your marketing campaign.

Creating entirely bespoke roadshow trucks for some of the world’s most leading and influential brands, EMS are leading the way in getting brands on the road – a proven way to increase awareness and business.

To find out how a roadshow truck from EMS can immerse your demographic in your product visit www.eventms.com today and reap the rewards.



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Contact Information
Kate Price
Marketing Manager
Event Marketing Solutions
Contact via E-mail


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