City of Wheat Ridge Launches New Rock Mountain Road Cup Race
Ridge at 38 and Wheat Ridge 2020
7391 West 38th Avenue Suite 130, Wheat Ridge CO 80033
FOR IMMEDIATE RELEASE
Contact: Mara Owen, Communication and Events Coordinator, Wheat Ridge 2020
City of Wheat Ridge Launches New Rocky Mountain Road Cup Race
First Annual Ridge at 38 Criterium will feature a 1.15-mile course and a $1,000 prize purse
Wheat Ridge, Colorado (June 19, 2014) – The City of Wheat Ridge in partnership with the commercial district Ridge at 38 and non-profit development corporation Wheat Ridge 2020, is launching the Ridge at 38 Criterium, a Bronze level Rocky Mountain Road Cup race. The race, sanctioned by the Bicycle Racing Association of Colorado (BRAC) and USA Cycling, will be held June 22, 2014, in the heart of Wheat Ridge on a fast, 6-corner, 1.15-mile course.
The Rocky Mountain Road Cup Program (which replaces the old BAR/BAT racing competition) is a season-long points competition for BRAC individual and club members. Racers and teams compete for trophies that are awarded at the Road Season Party in the fall of each year. BRAC members can accumulate points to win a trophy by participating in the Ridge at 38 Criterium. The event will include seven separate races throughout the day with different categories of racers competing at various times starting at 7:30 a.m. The races build in skill until the last race, which is for professional level men in the highest three categories.
“Wheat Ridge has a proud tradition of hosting cycling races and we’re excited to pay tribute to that history by reviving the criterium and inspiring a new generation of bike racers,” said Britta Fisher, executive director of Wheat Ridge 2020.
In addition to racing, the Criterium will also feature food trucks, a craft beer garden, kids activities and live bluegrass music from local band Quick Draw Home Grown Music. The festivities will take place on the Green at 38 on West 38th Avenue between High Court and Upham Street, in front of Wheat Ridge Cyclery (7085 W. 38th Ave.). The race starts and ends at the Wheat Ridge Cyclery – part of the eclectic mix of shops, restaurants and businesses along 38th Avenue between Sheridan and Wadsworth Boulevards that make up the Ridge at 38. Ridge at 38 hosts a variety of events designed to foster a close relationship between the merchants and the community.
Sponsored by Wheat Ridge Cyclery, the Criterium will also include a free community fun ride. Registration is $30 in advance and $40 on the day of the race. Online registration is available until June 18 at https://www.usacycling.org/register/2014-1766
For more information about the Ridge at 38 Criterium or to inquire about volunteer opportunities please visit the event website at ridgeat38.com/play/2014criterium or contact Mara Owen at Wheat Ridge 2020 at 720-259-1030 or firstname.lastname@example.org.
About Ridge at 38
Ridge at 38 is Wheat Ridge’s central commercial district, located on West 38th Avenue between Sheridan and Wadsworth Boulevards. A uniquely eclectic district, Ridge at 38 is home to a mix of businesses that offer neighborhood services alongside diverse shopping and restaurant destinations. Ridge at 38 is a destination that offers an authentic small town experience steeped in nostalgia; where tradition, locally owned and handcrafted goods are valued and where new ideas are nourished and cultivated.
About Wheat Ridge 2020
Wheat Ridge 2020 is a community-based, non-profit development corporation advancing Wheat Ridge as a vibrant and sustainable community. Wheat Ridge 2020 is comprised of members who contribute to a movement of positive progress for Wheat Ridge. Both community and economic development work is done through activities and investments affecting the housing, businesses, regulations and identity of Wheat Ridge. Please join this movement for a thriving community.
About The City of Wheat Ridge
The City of Wheat Ridge, located west of Denver with a population of 31,000 citizens, is home to a mix of retail/commercial businesses and unique residential neighborhoods. Wheat Ridge is a vibrant community in a prime location, providing easy access to the Denver metropolitan area.
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