More than 4,900 Animals Adopted in First Week of 2014 ASPCA Rachael Ray $100K Challenge

Animal shelters competing for chance at $600,000 in prize grants


NEW YORK – WEBWIRE – Saturday, June 14, 2014

The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) announced that 4,914 dogs and cats were adopted in the first week of the 2014 ASPCA Rachael Ray $100K Challenge. A total of $600,000 in prize grants is up for grabs to help shelters save more homeless cats and dogs.

The 50 contestants are working to save more animals during the months of June, July and August 2014 than they did over the same three-month period in 2013. Last year’s competing shelters saved more than 56,000 cats and dogs during the contest, an increase of 12,050 over the same period in 2012.

“We’re only one week into the contest and there are already nearly 5,000 animals enjoying new homes, all thanks to the hard work and dedication of the contestants,” says Bert Troughton, vice president of Community Outreach at the ASPCA. “This contest continues until the end of August, though, so there is still plenty of time left to head to your nearest shelter and help make this another record-breaking year of life saving.”

The 50 contestants in the 2014 ASPCA Rachael Ray $100K Challenge are:


The ASPCA and Rachael Ray will award a $100,000 grand prize to the shelter contestant that achieves the greatest increase in lives saved during this three-month period. The contestant that does the best job of engaging its community members in helping to save more animals will win $25,000. Those organizations that do the best in their divisions will be eligible for between $10,000 and $25,000 in additional grants. In total, $600,000 in grant funding will be awarded for increases in animal lives saved, as well as a photo contest and general participation.

All her life, Rachael Ray has been an advocate for animals and a supporter of animal welfare groups. Her love for animals and for her pit bull, Isaboo, inspired her to create a pet food called Nutrish® to raise money for animals in need.  Ray donates her proceeds from the sale of Nutrish® to organizations like the ASPCA so they can implement programs like the $100K Challenge and support shelters and animal organizations around the country.

The ASPCA Rachael Ray $100K Challenge is a groundbreaking contest that challenges animal shelters across the country to come up with innovative ways to engage their communities and get more homeless cats and dogs into loving homes. For information about the 2014 ASPCA Rachael Ray $100K Challenge, please visit www.aspca.org/100K.  

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About the ASPCA®
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first animal welfare organization in North America and serves as the nation’s leading voice for animals. More than two million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. For more information, please visit www.ASPCA.org, and be sure to follow the ASPCA on Facebook, Twitter, and Pinterest.



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