The Concrete Council of Canada: Advancing the industry’s leadership in sustainable construction
The Canadian concrete industry marked a significant new milestone late last year with the formation of the Concrete Council of Canada, formally announced in October 2013.
The Council brings together representatives of national and provincial associations from the full spectrum of cement and concrete manufacturers across Canada, including the precast concrete, ready mixed concrete, concrete pipe, concrete masonry, and concrete pavers sectors, as well as representatives from the engineering, architectural, insurance, academic and ENGO communities.
The creation of the Concrete Council of Canada stems from the cement and concrete industry’s recognition that taking a more integrated approach and developing stronger relationships within the industry and with other key stakeholders will increase its ability to be an effective proactive partner in addressing society’s sustainability challenges - and its commitment to doing just that. It also underscores the industry’s understanding that resilience and sustainability are important to its continued success and its determination to ensure that the sustainability benefits of concrete are clearly understood.
In the few months since its inception, the Council has articulated its vision, mission and core values. It has defined its key priority areas and goals - and it’s laid the ground work for how members can work together to enhance sustainability within the industry and advance sustainable infrastructure and construction.
With a vision to see concrete recognized as the sustainable construction material of choice, the Council’s mission is to communicate and enhance the social, environmental and economic value of concrete, concrete products and concrete systems in Canada. The members of the Concrete Council of Canada are working towards coordination and alignment of priorities and activities that will amplify the impact of the respective programs of each industry sector, while leveraging the particular strengths and expertise of each organization.
To fulfill its mission and achieve its vision, the Council will be focussing its efforts on the following priority areas and goals:
- Advocacy: Ensuring political and policy outcomes that are equitable for the concrete industry and enhance a more sustainable sector.
- Sustainable and Technical Advancement: Advancing the utilization of concrete as the preferred sustainable building material based on resilience, quality and life cycle performance.
- Communications: Establishing broad awareness of the benefits of concrete.
- Procurement and Contracting: Researching new contracting and procurement practices within the construction industry.
- Education: Providing effective educational programs designed to deepen practitioner familiarity and competency with concrete.
It may be an ambitious plan but the Council and its members are excited about the way forward!
“Concrete is an essential piece of the puzzle in addressing sustainable development. It underpins much of our society - above, on and below ground - and provides the resilience our infrastructure requires to minimize the effects of both climate change and human activity,” said Robert Burak, Chair of the Concrete Council of Canada. “The Council will enhance the capabilities of our industry to coordinate our efforts, both internally and externally, particularly with other key sectors and stakeholders to tackle the collective public challenge of building safe, sustainable and resilient infrastructure and communities for Canadians.For more information on the Concrete Council of Canada, visit www.rediscoverconcrete.ca/about
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