Online Trend Favors Digital Products Over Physical Products
Given the many ways for consumers to flex their buying power, studies show the newest trend is for consumers to purchase digital products online over more traditional physical products.
It is 2014 and there are many ways for consumers to flex their buying muscles. In addition to buying in storefront locations (i.e malls and shopping centers), consumers have been purchasing online. Online sales have been outpacing store sales for a few years now. Even more trendy than a typical online purchase of a physical product is the growing market of digital products that are available online. Take The Truth About Fat Burning Foods as an example. It is a digital weight loss product that is very popular because it is tailored around today’s consumer. Once purchased, it is an immediate download, which feeds the consumers need for instant gratification.
This is big news for our marketplace as it represents an even faster delivery service than what is available today. Gone are the days of waiting for 2nd day air delivery (and paying for it) and even getting dressed to go to the mall or shopping center to pick up your product may soon be a thing of the past.
“Almost overnight, the Internet’s gone from a technical wonder to a business must.”
– Bill Schrader, businessman
Digital products are also attractive to those manufacturing them because there are no manufacturing or distribution costs. Once the product is made, everything you sell is profit. Take an ebook for example. One of the simplest and best examples of a digital product. Writing the book, editing and publishing it are the only costs for you as a producer. The profits you realize from the publication are near 100%. Another great example of this trend is in fitness. The Modern Woman’s Guide To Strength Training is a fitness series that is available online as a download. It offers the customer quick and easy access to begin working out. Another great digital product example is 4 Cycle Fat Loss Solution which promises rapid fat loss. It is even more rapid when you can start the program the minute you pay for it.
Clearly, the future is bright for both those wishing to manufacture digital products and the consumers demanding instant gratification. The sales of digital products seem to satisfy both sides of the equation allowing for less expensive manufacturing costs, a lower price point, and quicker delivery. Digital products are here to stay.
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