Mobile startup Kiggit looks to challenge betting industry
With their recent launch in the App Store, Kiggit is looking to introduce a full-blown alternative to the betting world by offering a social gaming app that allows fans to predict, challenge friends, follow scores and interact during matches.
A month ago Kiggit, a four-man startup based in Copenhagen, launched their social football app in the App Store. On Kiggit, users can predict on football matches, create social betting slips and challenge their friends. Kiggit will introduce Kiggits, a virtual currency, users can use as a stake in the game, but are also considering the option integrate a real currency offering somewhere down the road.
Features in the pipeline include dynamic leaderboards, livescores, in-game stats, live betting options as well as a chat feature so friends can interact before, during and after matches. Development for Android will commence in August and the concept can scale up to other sports in stand-alone apps when mature.
“We wanted to launch ahead of the World Cup to be ready for the biggest sports event in the World”, says Jakob Hagemann, CEO & co-founder of Kiggit. “It is, by no means the finished product, but we are extremely happy to now have live user data to work with - and reception has been really great with more than 8,000 predictions on football matches from a range of leagues made within the first month”.
Kiggit looks to bridge the gap between social gaming and betting, two booming industries, by letting friends challenge each other as a group rather than betting against a traditional betting operator.
“We saw a need for fans to interact and compete around football. Traditionally, they may have been doing that by playing fantasy football games, put their money on matches via betting operators or an office pool, followed livescores on their mobile, and then have been communicating via Facebook or Twitter if they have not watched the matches together. We offer an app that will allow users to do all these things. We consider the betting industry to be bit of a sleeping giant that have overlooked a lot of the dynamics in the social gaming business that have boomed on Facebook and mobile”.
Next step is to secure a seed round as Kiggit is looking to scale up and fulfill its ambitions in the social gaming space.
Kiggit was founded in 2013 by Jakob Hagemann (CEO) and Thomas Baastrup Jacobsen (CTO) with a vision to create a social gaming company targeting the 400 million fans consuming football from mobile devices. For more info visit www.kiggit.com or contact CEO Jakob Hagemann on firstname.lastname@example.org or tel. +45 31 58 99 65
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