American Greetings Makes Father’s Day Cool for Pops with New Silly Chillers™

Cards with Removable, Musical Drink Holder Give Dads a License to Chill


Cleveland, OH – WEBWIRE – Friday, May 23, 2014

Learning to ride a bike, building forts and playing imaginary superheroes are just a few of the popular dad-tastic memories that many people cherish. This Father’s Day, let dad know how much you love and appreciate him teaching you the cool things in life with an awesome and original card from the American Greetings card aisle. Make dad’s day perfect and give him a license to chill with our latest greeting card invention – Silly Chillers™.

Whether dad enjoys a day of activities or just putting his feet up, his Father’s Day will be extra “cool” thanks to Silly Chillers, innovative new cards that feature a removable keepsake drink holder with sound. With timeless and colorful artwork, fun music and playful messages, these cards are as special and delightful as dad! Designs in this standout collection include tropical relaxation, the Grill Master and #1 Dad and are sure to make dads, grandpas, husbands, brothers and friends smile this Father’s Day.

“Silly Chillers are the ultimate combination of greeting card and gift to surprise all the special dads you want to celebrate this Father’s Day,” said Carol Miller, vice president of corporate innovation at American Greetings. “Not only will dad appreciate this interactive keepsake on his special day, but he can enjoy his song year-round with the push of a button, reminding him that he’s loved.”

As an industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions brand, offering the ultimate selection of exciting, new-to-the world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver. 

Consumers can find Silly Chillers™, in addition to a great selection of fresh and inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores.  Those who enjoy sending e-cards can share American Greetings cards online from www.americangreetings.com.  For more information on American Greetings, visit www.corporate.americangreetings.com.  You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram. 

About American Greetings Corporation

For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company’s major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit www.corporate.americangreetings.com.



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