Cigna White Paper on Health Care and America’s Hispanic Community Receives Gold Hermes Award


BLOOMFIELD, Conn. – WEBWIRE – Wednesday, May 21, 2014

Cigna (NYSE: CI) has received a Gold Hermes Award from the Association of Marketing and Communication Professionals for a white paper  on disparate health outcomes in the Latino community.

Bienestar: America’s Hispanic Community – Improving Health Outcomes Through Engagement with Health Care Professionals was developed to help raise awareness of the particular health care needs of the Latino population among physicians, nurses, and other health care professionals. To date, the white paper has reached more than half a million health care professionals throughout the Cigna network.

“We appreciate this award from the Association of Marketing and Communication Professionals, which recognizes the many dedicated Cigna employees whose work is focused on reducing health disparities so that all of our customers are able to improve their health and well-being,” said Lisa Bacus, global chief marketing officer. “Understanding Hispanic cultural characteristics and preferences is a key enabler to better health outcomes. By identifying and addressing the specific health care needs of the Latino community and sharing that information with health care professionals, we are helping to ensure that our customers receive the most effective and appropriate care.”

The Hermes Creative Awards  is an international competition for creative professionals involved in the concept, writing, and design of traditional materials and programs, and emerging technologies. This year’s competition received more than 5,500 entries from around the world.

In 2012, Cigna was recognized for its efforts to reduce health care disparities when the company received the Surgeon General’s Medallion , which is awarded to recognize exceptional achievements that advance the cause of public health and medicine.

About Cigna

Cigna Corporation (NYSE: CI) is a global health service company dedicated to helping people improve their health, well-being and sense of security. All products and services are provided exclusively by or through operating subsidiaries of Cigna Corporation, including Connecticut General Life Insurance Company, Cigna Health and Life Insurance Company, Life Insurance Company of North America and Cigna Life Insurance Company of New York. Such products and services include an integrated suite of health services, such as medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products including group life, accident and disability insurance. Cigna maintains sales capability in 30 countries and jurisdictions, and has approximately 80 million customer relationships throughout the world. To learn more about Cigna® including links to follow us on Facebook or Twitter, visit www.cigna.com .



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