Bubbly Goes Cross-Platform With Launch of Bubbly360 and Creates New Way For Consumers to Pay Across 95 Percent of Asia Without a Credit Card

Bubbly360 closes the full-platform loop by connecting users across feature phones, smartphones, and desktops


WEBWIRE – Monday, May 19, 2014

SINGAPORE – The leading social voice service, Bubbly, is announcing today the launch of Bubbly360, a unique cross-platform capability that allows users to share voice messages between feature phones, smartphones, and the web. Bubbly has always focused on developing for mobile first and now this launch brings the service full circle as it quickly surpasses 40 million users.
 
Bubbly is a social voice service where users can share their voice with the world through short recordings with their friends, fans, and followers. To download the Bubbly app, visit: http://bubbly.net/.
 
Along with Bubbly360, the service is introducing a smart billing engine that lets its users on every platform – telco, app, web - utilize phone billing for all product types within the service, such as subscriptions and in-app purchases, one-time and recurring. This capability is particularly significant for transactions in Asia, where there are substantial payment roadblocks that affect both users and services, including the fact that only five percent of people have credit cards. For example, an Android user in India could make a sticker purchase that is billed to their prepaid SIM card.
 
Bubbly’s smart billing engine enables important micro-billing, which gives the 92 percent of Asian prepaid card users who have less than $1 on their cards at any given time the opportunity to make smaller purchases that are in line with their credit balance (e.g. one Rupee, one Baht, one Rupiah, etc.).
 
“The driving force behind this launch is our users. We saw major demand for in-app purchases in our primary markets, so we knew that it was essential to offer easier payment methods,” said Bubbly CEO Thomas Clayton. “This launch also extends our micro-billing capabilities to other app developers and significantly changes their ability to monetize in Asia, where $1 price points are often way too high and having a credit card linked to their phone is extremely uncommon.”
 
Bubbly separates itself from other messaging services by accommodating the over 90 percent of more than 4 billion consumers in emerging Asian markets that are still using feature phones. Besides rolling out innovative product capabilities and acquiring new users at an impressive pace, Bubbly is continuing its forward momentum with an expansion across Saudi Arabia.
 
The service offers access to voice recordings from actors, sports stars, comedians, musicians, and other celebrity bloggers so users can connect with the stars they love in a more personal and real way. Celebrities already using the service include Rio Ferdinand of Manchester United, Amitabh Bachchan of Bollywood fame, SM*SH of Indonesia, and many more.
 
To share your voice with the world, download the Bubbly app here: http://bubbly.net/.
 
About Bubbly
 
Based in Singapore, Bubbly is pioneering social communication for mobile phones as the only app that works across feature phones, smartphones, and the web, connecting more than 40 million users across the globe. The social voice service lets you easily record and share short voice updates with your friends, family, fans and followers. The company has backing from big-named investors like Sequoia Capital and SingTel Innov8.



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