Historic Stellenbosch Vineyards Launches in the American Market with Award Winning Wines
Led by its flagship Stellenbosch Vineyards brand of wines, Stellenbosch Vineyards of South Africa is launching its portfolio of brands in the American marketplace. The current offerings feature the award-winning Credo range, an intriguing take on Shiraz called Four Secrets, the successful lifestyle brand Arniston Bay, traditional estate style Welmoed and the Versus range targeted at Millenials. The lineup is completed with Arniston Bay Infusions, a combination of fruit infused wines.
"It is a very exciting time in our company’s evolution, and we are pleased to begin our U.S. endeavor. Our wines have received a positive reception within trade channels as we look forward to connecting with American consumers throughout our target regions" stated Johann Diedricks, Brand and Business Development Manager S.A, Africa and the Americas."
As a leading South African producer, Stellenbosch Vineyards exports nearly 80 percent of its overall production to destinations around the globe. “It is a very exciting time in our company’s evolution, and we are pleased to begin our U.S. endeavor. Our wines have received a positive reception within trade channels as we look forward to connecting with American consumers throughout our target regions” stated Johann Diedricks, Brand and Business Development Manager S.A, Africa and the Americas"
In order to expedite growth, Stellenbosch Vineyards has engaged the services of Foundations Marketing Group (FMG) of New York and San Francisco. FMG is providing strategic marketing, digital, Social Media and PR communications as well as brand management and sales for the Stellenbosch Vineyards portfolio. “We are thrilled to be working with such a dynamic team and a tremendous wine selection. Stellenbosch Vineyards represents multiple layers of quality and value at every price point” stated Monika Elling, FMG’s CEO.
While innovative and forward looking, Stellenbosch Vineyards pays close attention to its place in the historical roots of the region. The Company is based in Welmoed, the oldest proclaimed farm in Stellenbosch, with a history dating back to 1690. Today, the winery exports approximately 80% of its wines to major markets around the world. The wines are currently launching in over 20 markets throughout the United States.
The year 2014 not only sets the tone for Stellenbosch Vineyards’ U.S. endeavor; it also marks a special anniversary for South Africa, as the young Democracy celebrates its 20th year. Along with the commemoration of this benchmark, the South African wine industry has experienced tremendous growth in production, from 50 million liters in 1994 to over 500 million in 2013. The trend is projected to continue.
Wines from Stellenbosch Vineyards carry the Wines of South Africa Integrity and Sustainability Seal. This seal certifies that 100% of the grapes that made this wine came from the area shown on the label, that 85% of the grapes are of the variety and vintage shown, and that the wine was bottled in South Africa. The Stellenbosch wine portfolio is imported by Mint Ventures of Richmond, Texas. “We are proud and excited to be a part of the team to bring one of the most dynamic and innovative South African producers to the United States,” noted Stanley P. Harris, Principal of Mint Ventures.
ABOUT: Foundations Marketing Group of New York and San Francisco (FMG) is an integrated communications, strategic marketing, creative services and brand management company servicing the wine, spirits and luxury goods sectors. Offering comprehensive strategies to help brands succeed, FMG anticipates new trends and opportunities in today’s rapidly evolving, global marketplace.
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- Contact Information
- Monika Elling
- Foundations Marketing Group
- (1) 212.537.9363
- Contact via E-mail
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