Exhibit Surveys White Paper Explores How Exhibitor Trends Impact Show Organizers
Skip Cox Authors “Evolving Exhibitor Trends and Their Impacts on Exhibition Organizers”
“The improved knowledge of both attendee and exhibitor populations will enable organizers to serve each more effectively." Skip Cox
RED BANK, NJ – April 8, 2014 - Exhibit Surveys, Inc., the award-winning, leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry announced today that a new white paper, “Evolving Exhibitor Trends and their Impacts on Exhibition Organizers” is now available on its web site.
This white paper explores how trends in exhibition value, corporate objectives, attendee quality, and content marketing offer opportunities for show organizers.
“Corporate executives acknowledge the importance of events, but it is now opportune for exhibition organizers to drive the nail home by ensuring that their events effectively deliver the demand generation and customer acquisition opportunities that are most valued by their exhibitors,” commented Jonathan “Skip” Cox, CEO and president, Exhibit Surveys Inc. who authored the paper. “The improved knowledge of both attendee and exhibitor populations will enable organizers to serve each more effectively, perhaps opening the door to year‐round content sharing between exhibitors and attendees, and cementing the organizer’s position as a B2B matchmaker.”
Exhibit Surveys, Inc. has specialized exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry for 51 years. The company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit www.exhibitsurveys.com or call 1.800.224.3170 . To download free white papers, go to www.exhibitsurveys.com/whitepapers.
Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
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