Why Most Contractors Overlook a Fantastic Online Opportunity
Aim to update your LinkedIn profile at the very least once per month and more often if necessary. Remember it’s a work in progress.
Many contractors aren’t doing enough to market themselves. They don’t understand how powerful a social media presence can be from the point of view of their individual brand. It could be that they don’t look at themselves as a brand, per se, but rather simply as an individual looking for a job, albeit a contract.
Professional Representation Network wants to remind contractors that they must look at themselves as a business entity and furthermore, that they shouldn’t be confused into thinking that social media sites are purely for all things “social.”
For instance, LinkedIn can be categorised as something of a hybrid site, in between a purely social site and one that is an online resource for contractors. Many contractors aren’t using this resource, but Professional Representation Network highly recommends that they do so.
It is not sufficient to just create a basic profile within LinkedIn, however. The more active you are on the site the better. For example, the site has a number of different ”discussion“ threads and ”question and answer“ sections. Contractors should keep an eye on these resources to see how they could contribute to the conversation in regards to their specific skill set. When you’re active in these relevant areas or join industry groups related to your profession your profile will become much more visible.
Additionally, it’s very important to have a complete and full profile and to ensure that you’re focussed on keywords that are very appropriate to your area. Look to see what keywords ”work" for your niche as a contractor. It could be that you’re omitting a specific keyword that could really help to ensure your profile appears before a searching recruitment agent.
An initial profile configuration is very important because just as in real life, nothing stands still. It could be that you’ve picked up another skill, or have just completed an educational course. Aim to update your LinkedIn profile at the very least once per month and more often if necessary. Remember it’s a work in progress.
Professional Representation Network can advise contractors how to use social media sites such as LinkedIn to their best advantage.
The Professional Representation Network is a complete contracting provider, delivering a variety of services to contractors from varying industries around the world. They identify opportunities, negotiate contracts and provide support to contractors at every stage of the relationship. Relying on 40 years of experience in consulting and representation and access to an established network, Professional Representation Network brings passion to help develop a contractor’s professional life.
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- Press Officer
- VMF Ltd.
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