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Global Response to Deploy AT&T Technology in New Technology River Call Center


Will Initially Hire 20-40 Area Residents; as Many as 85 Within 24 Months

Technology River, Michigan, August 16, 2006, Global Response North Corporation, a complete customer contact support company based in Technology River, Michigan has selected AT&T Inc. (NYSE: T) to help turn its idea of building a state-of-the-art customer call center in rural northern Michigan into reality.

AT&T Inc. will provide Global Response North Corporation with a high-speed digital network and data services for its new call center, which will open Tuesday, September 5, in Iron River. The call center will initially employ 20 to 40 people, and as many as 85 within 24 months.

“AT&T’s technology coupled with Global Response’s expertise in the call center industry makes our situation very promising for our customers and the entire Iron River community, which officially operates as Technology River,” said Stephen Shooster, president, Global Response North Corporation ( “We’re excited about our future and are already generating new business for the center.”

Global Response North will be operating as “Global Response” under a license with Global Response Corporation of Margate, Florida. Global Response Corporation is privately held, and processes more than one million inbound calls a month. Its services also include outbound calls, e-mail and live chat, and customer service for direct marketers, including some of the most recognizable brands in the nation, Shooster said.

“We’re excited to be a part of this new enterprise in the city of Iron River, which has adopted the new name of Technology River, a very interesting and innovative concept,” said Vicki Jones, Midwest President, Business Communications Services, AT&T Inc. (, which is providing the high-speed digital network that will enable Global Response North to handle hundreds of thousands of customer calls a day.

Global Response will be using AT&T ISDN PRI technology, which enables 23 channels of voice communications over a single circuit for greater ease and convenience in handling customer calls for major companies. It also will be relying on AT&T’s Managed Internet Service and AT&T Frame Relay, which connects its Technology River center with its Florida operations, providing its Michigan employees with the same network and data access as employees at the company’s Florida headquarters.

Global Response’s impressive client list includes Hershey’s, Crate and Barrel, Fairytale Brownies, American Eagle Outfitters, TruGreen Chemlawn, Time Magazine, the Wall Street Journal, and other major companies.

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About Global Response North Corporation
Global Response North Corporation (GRNC) is a new Michigan company that is woman owned and has chosen Technology River in Iron County, as its new home in the Upper Peninsula of Michigan. It is an ideal location for this type of business with a ready pool of people eager to work in an area that offers few opportunities. GRNC is related to Global Response Corporation (GRC) of Florida via a license agreement to use the trade name Global Response. Global Response has been a “Top 50 Outsourced Contact Center” for more than 10 years based on an independent review by Customer Inter@ction Solutions magazine. It has an operating history of more than 32 years. GRNC will have complete access to tap the best GRC can offer giving this new remote location the skill and technology of a nationally recognized company. GRNC is projected to quickly be a success based on experience, management, tools and expertise to manage projects of all sizes and, most importantly, a desire to be successful in the Upper Peninsula of Michigan. From very small answering service projects to clients requiring hundreds of dedicated staff on a short term basis GRNC understands Staffing, Training, Service Levels, Customer Service, Quality Control and Automatic Call Distribution (ACD) with its associated Reporting and has an advanced web portal to make this information easy and secure to access. For more information, go to ,, or, or call 800-537-8000.

About AT&T
AT&T Inc. is one of the world’s largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 55.8 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at


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