Finally, A Small-Business Marketing Book—With Cats

WEBWIRE – Saturday, March 29, 2014

PARK CITY, UTAH, USA - Finally, there’s a book about small business AND about cats. And no, it’s not a joke. Really. Be The Cat: A Marketing Book With Claws, by Blaine Parker, looks at small-business marketing through the lens of history’s great thinkers reflecting upon the feline. For a brief time, this book is free as a Kindle download at Amazon by clicking here: http://tinyurl.com/mluddbe. (If one does not own a Kindle device, one may still read a Kindle book on almost any tablet, phone or computer using the free Kindle app.)

Does this book make any sense? More than one might imagine.

From naming a business, to marketing authentically, to looking like the Big Cat in one’s small-business category, Be The Cat borrows “cat think” from sources as diverse as DaVinci, Hemingway and ancient Egypt.

The result is an unusual and provoctive look at small-business marketing—and the great things that can happen when a small business brands well.

Be The Cat also looks at big national and international brands and how they conform to the feline metaphor in their own marketing—with the result of category dominance. To be category dominant in a small business, the book’s ultimate suggestion is: Be The Cat.

There is also a silly video that says almost nothing of value at http://youtu.be/1Y835th1E_Q

Author Blaine Parker is a small-business marketing consultant and the co-author of Billion-Dollar Branding along with his wife and business partner, The Fabulous Honey Parker. With a combined 40+ years in advertising, the pair has spent the last 5 years running Slow Burn Marketing LLC from a mountaintop outside Park City, Utah. Working with entrepreneurs in locations as far flung as New Hampshire and the Philippines, they work with small businesses looking to apply big-brand thinking to their marketing.