Yahoo! and go2 Sign Mobile Search Advertising Distribution Agreement
Yahoo! Advertisers to Reach Consumers Through go2’s Mobile Local Content Channels
Yahoo! Inc. (Nasdaq:YHOO) and go2(R) Directory Systems (www.go2.com), a leading provider of local search, directory and movie guide information over mobile devices in the U.S., today announced a mobile search advertising agreement. Under the terms of the agreement, Yahoo!’s sponsored search listings will be featured in go2’s mobile search results. This is the first comprehensive US partnership to bring Yahoo!’s high quality sponsored search results and deep experience to mobile devices.
“Yahoo! Search Marketing has been a trusted name and market leader in sponsored search for many years, and we are pleased to be partnering closely with them to launch this new solution,” said Lee Hancock, founder and CEO of go2. “By combining go2’s significant user-base and core competency of mobile local search with Yahoo!’s high quality sponsored search results, we are confident that it will be even easier for our users to get better and more detailed local information when they are on the go.”
This new relationship will extend Yahoo!’s sponsored search reach into go2’s mobile content network, enabling Yahoo! advertisers to reach consumers searching for local products and services via their mobile devices. Yahoo! has been a leader in the mobile sponsored search listing market in Japan and the United Kingdom over the past several years, and has conducted successful targeted trials in the U.S.
“Yahoo! is always looking into new and innovative ways to connect its search advertisers with qualified, engaged consumers,” said Michael Bayle, senior director, business development, Yahoo! Search Marketing. “Consumers are using their mobile phones to search for local information everywhere they go, so delivering our listings to go2’s broad mobile user base just makes sense.”
Sponsored search advertisers typically include highly relevant information about their businesses for mobile users, including hours of operation, parking instructions, discounts and specials.
In 2005, go2 delivered millions of local searches, movie guides and other local content page views during more than 24 million unique user sessions. go2’s local search results will include go2’s national and regional advertisers and traditional business listings along with sponsored search listings from Yahoo!’s search advertisers. go2 users will be able to view the key business information, including hours of operation and payment methods, that Yahoo! typically offers in its local sponsored search listings as well as use go2’s one-touch calling and turn-by-turn directions features to quickly connect with advertisers.
go2 owns and operates the go2 local content network of mobile, local search and directory websites containing Yellow Page, movie guide and other mobile content. go2 directories have industry-leading distribution through one-of-a-kind multi-category placements on the wireless Web menus of most major U.S. carriers. With millions of businesses listed in go2’s database, go2’s local search directories provide fast, convenient access to local information, including movie theater show times and customer specials and promotions. All go2 directories are fully integrated and feature one-touch calling and turn-by-turn directions together with detailed information on thousands of U.S. businesses, including products and brands carried, hours of operations, etc. go2 Advertisers include ABC, American Express, AOL, Delta, Holiday Inn, MasterCard, Nokia, SBC, Sony and Visa.
Headquartered in Irvine, Calif., go2 is a privately held company. go2 holds or licenses several U.S. patents for location-based, Yellow Page-like directory services on mobile devices. For more information, visit www.go2.com.
Yahoo! Inc. is a leading global internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to users’ lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.
Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
go2(R) is a registered trademark of UDS Directory Corp., dba go2 Directory Systems.
SOURCE: Yahoo! Inc.
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