Vungle Makes Bitcoin Payouts from Mobile Ad Revenue a Reality for App Developers Worldwide
Vungle, the premier app monetization technology company and in-app mobile video advertising platform, today announces it will offer developers the opportunity increase their profits by receiving payments in bitcoin. Vungle is responding to demand from independent publishers to offer payment flexibility in a continued effort to help the development community monetize freemium apps. Despite the controversial currency’s recent setbacks with exchanges like Mt. Gox, Vungle believes the long-term prospects of the currency deem it important enough to offer it as a payment option.
Bitcoin payments have lower transaction fees
The move to pay out in bitcoin helps to fully maximize publisher profits, as peer-to-peer fund transfers are faster and cheaper because they do not go through a financial institution. Without an intermediary taking a cut, Bitcoin has significantly lowered transaction fees, to around one percent, which is half that of other transaction fees. Additionally, many independent publishers work on a tight budget and cannot afford to wait days for access to revenue generated by their apps. Bitcoin payments provide instant accessibility to funds, so developers see less financial stress.
“Developers are looking for more flexibility regarding payments, and don’t want to be tied to traditional payment structures,” said Vungle CEO Zain Jaffer. “We have a long view on this new currency, and we’re betting that as Bitcoin gains more widespread traction, increased demand will follow. So, we are excited to offer it as an option to our publishing partners.”
Vungle works with over four thousand apps, including some of the top names in gaming, social media, travel and music, including developers like Wooga and Zeptolab.
To learn more about Vungle and its technology visit: http://vungle.com/
About VungleServing top mobile publishers since 2012, Vungle is the leading in-app video advertising platform. Vungle’s pre-cached streaming HD video technology and user-first approach has led to its track record of success helping developers monetize quickly and easily. Vungle has offices in San Francisco, London and Berlin. For more information visit www.vungle.com and follow @vungle.
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