Publishing Survey Assesses Profitability of Digital Products and Provides Baseline Metrics for Industry
Cenveo Publisher Services Launches “Making Digital Pay” Survey
“2014 is the year that digital strategies must deliver in terms of P&L,” states Marianne Calilhanna, director of marketing at Cenveo.
Cenveo Publisher Services, a leading content and publishing solutions company, today announced the launch of a survey to assess publishers’ profitability for digital apps and other mobile products. Publishers have invested heavily in technology for decades and audiences expect both print and digital formats of content across devices. The “Making Digital Pay” survey will provide a comprehensive baseline for the industry to understand where publishers are in comparison with others on the profitability scale.
“2014 is the year that digital strategies must deliver in terms of P&L,” states Marianne Calilhanna, director of marketing at Cenveo. “After years of major financial and time investments in technology and content infrastructure, there are no industry-wide metrics that detail whether publishers have reached the expected return on digital products.”
The results of the survey will be collected, analyzed, and reported in a white paper to be published later this year. All respondents will receive a free copy of the report.
To learn more about the survey and take part, visit the Cenveo Publisher Services website here.
Cenveo Publisher Services provides the full spectrum of editorial and production services to journal, book, educational, media, and trade publishers. Working as an extension of the publisher’s office, Cenveo Publisher Services provides workflow solutions that meet technology, content, and delivery requirements with attention to editorial quality and speed to publication.
About Cenveo Publisher Services
Cenveo Publisher Services provides solutions and services to journal, book, educational, media, and trade publishers. Serving the publishing industry for more than 125 years, we deliver a full-range of technology, content, and delivery solutions that escalate revenue and streamline workflows while ensuring editorial integrity. Cenveo Publisher Services is an industry leader in XML-early workflow solutions, copyediting, digital outputs, automated transformations, author services, print and fulfillment services, and so much more. For more information, please visit www.cenveopublisherservices.com.
- Contact Information
- Marianne Calilhanna
- Director of Marketing
- Cenveo Publisher Services
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