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Help For Women Who Don’t Get Technology


Help For Women Who Don’t Get Technology
While more than 80 per cent of women are in charge of the household budget, most of them feel misunderstood when it comes to buying technology gadgets or appliances for the home.
The founder of Australia’s only website that talks to women about technology,, Claire Moffat believes women are fed up with not having questions about technology heard by Australian salesmen.

 “It’s an interesting phenomenon that women often feel stupid in front of sales staff who are trying to sell them an electrical appliance,” said Ms Moffat.

“They are telling me that they hate having to drag their husbands with them to make a purchase – or worse, ask their teenage son to help them,” she said.

“I got so annoyed about the issue that we created an app that you can access on a tablet or smartphone that gives answers to the questions you feel too foolish to ask.”

Ms Moffat said the biggest issues women face when looking for answers include:

  • They get left out of the conversation: When they are shopping for electronics or technology, women get left out of the conversation as the salesmen deal with their husband.
  • Sales staff don’t know how to ‘deal’ with a woman: Most sales staff in electrical appliance stores are young men, who understand the gadget they are trying to sell but not women
  • Salesmen aren’t trained in how to sell to someone who lacks technology knowledge: Many companies assume a level of technology knowledge among customers so if that is lacking, communication breaks down.
  • Women are too afraid to ask: Most women don’t like to feel stupid so won’t ask questions which may embarrass them and demonstrate their lack of knowledge.

 “Written by women, for women, ConnectedWomen shows them what to buy and how to use it to their advantage but feel good about it,” said Ms Moffat.
The ConnectedWomen app provides information about innovations in electronics, uncovers myths and mysteries surrounding appliances and showcases everyday women using technology in their lives.

Download ConnectedWomen from the AppStore or Google Play.

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