Memorex HD DVD Discs Deliver Crystal-Clear High-Definition Recording

Memorex now shipping 15 GB recordable HD DVD media

CERRITOS, Calif. - August 15, 2006 -Memorex, the leading brand of optical media at U.S. retail and a portfolio brand of Imation Corp. (NYSE: IMN), today announced it is shipping its highly anticipated HD DVD recordable media. Memorex HD DVD-R write-once discs support high-definition (HD) television and video recording with crystal-clear broadcast quality. Also ideal for consumers seeking to capture, save and share photos, music and data, the recordable Memorex HD DVD discs deliver up to three times the capacity of standard recordable DVD media and faster digital transfer speeds.

“Memorex has always been proud to bring the full spectrum of optical recording formats to consumers,”said Ron Zinke, president, Consumer Division, for Imation Corp. “The availability of Memorex HD DVD media gives consumers a choice in recordable formats as they enter this new, high-definition world.”

Compatible with HD DVD capable recorders and set-top players, Memorex HD DVD-R discs can record up to 15 GB of digital content, up to 75 minutes of HD-quality video, or about 7 hours of standard DVD-quality video, depending upon method of encoding used. The HD DVD format uses new state-of-the-art, blue-violet laser technology to support HD broadcasts and video recording and also serves as a high capacity back-up medium for data and photo storage from PCs and servers.

Memorex HD DVD-R media can record and preserve the digital quality of HD broadcasts, including enhanced 7.1 channel surround sound, brilliant widescreen aspect ratio, high resolution 1080i picture, and content-rich interactive features. Memorex will also bring rewritable HD DVD-RW media to the retail market in the fourth quarter of 2006.

Memorex is a portfolio brand of Imation Corp, which boasts the world’s only modular manufacturing facility for the production of both HD DVD and rival format Blu-ray discs. Memorex is a contributing member of the DVD Forum, which supports the HD DVD format, as well as the Blu-ray Disc Association, which supports the Blu-ray format. In June, Memorex announced retail availability of its Blu-ray recordable (BD-R) and rewritable (BD-RE) media.

Availability and Pricing

Individually packaged Memorex HD DVD-R media is now shipping to select retail locations, with a suggested retail price of $19.99.

Is it live or is it Memorex?®
Memorex, a portfolio brand of Imation Corp. (NYSE: IMN), is the U.S. market-share leader in optical media and media accessories at retail. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. For more information on Memorex or its products, please call 562-653-2800, or visit the company’s Web site at www.memorex.com .

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Memorex, the Memorex logo, and “Is it live or is it Memorex?” are trademarks of Imation Corp. and its subsidiaries. All other trademarks are property of their respective owners.

Please note: 1 megabyte equals 1 million bytes; 1 gigabyte equals 1 billion bytes. Actual capacity may vary.

Statements in this announcement other than historical data and information constitute forward-looking statements that involve risks and uncertainties. A number of factors could cause our actual results, performance, achievements or industry results to be very different from the results, performance or achievements expressed or implied by such forward-looking statements. Due to such uncertainties and risks, readers are cautioned not to place undue reliance on such forward-looking statements, which speak only as of the date hereof.

Source: Memorex

Contact Information

Jamie Ernst

Brodeur for Memorex

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