New Metlife Tablet App can Help Make Whole Life Insurance Benefits Easier to Understand


WEBWIRE – Monday, February 17, 2014

NEW YORK – To help financial professionals better explain the benefits of whole life insurance products to clients, MetLife  introduced Whole Life Up Close—a new interactive, tablet-friendly application. The innovative app allows agents and advisors to use case studies that mirror clients’ particular situations to clearly demonstrate how whole life insurance policies may benefit clients based on their specific financial needs.

“Whole Life Up Close offers a more dynamic approach to consumer education than static printed product materials and policy illustration ledgers,” says Matt Quale, vice president of U.S. Retail Marketing for MetLife. “Through its interactive capabilities, the app allows financial professionals to bring their conversations with clients to life by showing how whole life products can help clients meet their individual financial goals.”

Given the complexity of whole life products, especially regarding their ability to accrue cash value and their potential to pay dividends, MetLife recognized a need in the marketplace to develop a tool that would enable financial professionals to clearly articulate the products’ features. By using real-life scenarios to demonstrate how such products work, Whole Life Up Close is designed to make it easier for consumers to appreciate the benefits of participating whole life insurance.

Whole Life Up Close is a MetLife proprietary tool that is designed for use with consumers and is only available through certain MetLife websites for financial professionals. For more information, please visit www.metlife.com/promisewholelife.

About MetLife

MetLife is a subsidiary of MetLife, Inc. (NYSE: MET), a leading global provider of insurance, annuities and employee benefit programs, serving 90 million customers. Through its subsidiaries and affiliates, MetLife holds leading market positions in the United States, Japan, Latin America, Asia Pacific, Europe and the Middle East. For more information, please visit www.metlife.com.

MetLife Promise Whole Life is issued by MetLife Investors USA Insurance Company on Policy Form 5E-12-10 and in New York only by Metropolitan Life Insurance Company on Policy Form 1E-12-10-NY. All guarantees are subject to the claims-paying ability and financial strength of the issuing insurance company.



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