Planned Parenthood Launches ACA Digital Ads in Key States

Planned Parenthood Launches Digital Ads in Key States;
Part of Ramped Up ACA Education/Enrollment Campaign

Report Shows 8 in 10 Eligible and Uninsured Latinos Could Receive Health Insurance Marketplace Tax Credits, Medicaid or CHIP


WEBWIRE – Friday, February 14, 2014

WASHINGTON, DC — Today, Planned Parenthood Federation of America announced it is launching digital ads in English and Spanish in key states to help reach eligible and uninsured individuals with information and resources about more affordable health insurance plans available under the Affordable Care Act (ACA). The ads, which will run in Texas, Florida, Arizona, Colorado, and New Mexico, are part of Planned Parenthood’s integrated ACA education and enrollment effort that will run through the end of open enrollment on March 31.

One of the digital ads features a nurse and reads, “Confused about Obamacare? We’re here to help.” Another reads, “Health insurance may be more affordable than you think. See how.” You can view them here. The ads link to Planned Parenthood’s online resources, PlannedParenthoodHealthInsuranceFacts.org and PlannedParenthoodAsegurate.org, which include a cost calculator that estimates what kind of financial help individuals can get, information about how insurance works, and key things for women to consider when comparing new insurance plans.

“The Affordable Care Act is one of the greatest advancements for women’s health in a generation.  As the leading women’s health care provider and advocate, Planned Parenthood fought hard for the law’s passage, and now we are working to make sure our patients and the communities we serve know about their new health coverage options,” said Cecile Richards, president, Planned Parenthood Federation of America.

“Awareness about the health care law among Latinos remains too low. But when they are given information about the law’s benefits, like no-cost preventive care including birth control, their interest in learning more and signing up for new insurance plans increases considerably,” said Richards.

Earlier this week, Planned Parenthood and coalition partners announced they will host a series of community education and enrollment events in 15 cities with large Latino populations starting February 8 and running through March 31, the deadline for enrollment.  Pilot events with certified navigators in Dallas and San Antonio attracted hundreds of Latino families, many of whom chose a plan and successfully enrolled on site. You can view a list of events and coalition partners for the Latino Enrollment events here.

On February 11, the Department of Health and Human Services (HHS) released a report showing that under the Affordable Care Act, 10.2 million eligible uninsured Latinos gained access to new options for health care coverage on January 1, 2014, and that eight in ten, or 8.1 million, of these eligible uninsured Latinos may qualify either for tax credits to purchase coverage in the Health Insurance Marketplace (3.9 million) or for Medicaid or the Children’s Health Insurance Program (CHIP) (4.2 million).

Planned Parenthood also has a text message service – people can text the word ENROLL or SALUD to 97779 to get regular updates and important information about Obamacare.  Planned Parenthood’s informational videos (Obamacare and You and Obamacare y Tu) explain the basics of Obamacare and can be easily shared via social media and are running in health centers across the country.

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Planned Parenthood is the nation’s leading provider and advocate of high-quality, affordable health care for women, men, and young people, as well as the nation’s largest provider of sex education. With more than 700 health centers across the country, Planned Parenthood organizations serve all patients with care and compassion, with respect and without judgment. Through health centers, programs in schools and communities, and online resources, Planned Parenthood is a trusted source of reliable health information that allows people to make informed health decisions. We do all this because we care passionately about helping people lead healthier lives.



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