John Charles launches SS14 Collection: Enjoys celebrity support, high acclaim and national media coverage

The first few weeks of 2014 have been good to the exclusive London fashion house, John Charles, following a series of high profile celebrity appearances and key magazine coverage. The label’s 2014 Spring/Summer occasionwear and eveningwear collection has been received with great critical acclaim, as word spreads about ‘women’s best kept secret’.
 
The elegant label took centre stage at one of British entertainment’s most prestigious occasions, the National Television Awards, held in London last month. Actress Lesley Joseph, who starred in the 1990s BAFTA-nominated sit-com Birds of a Feather, walked the red carpet in a delicate, lace-adorned floor-length black dress by John Charles. Her two fellow Birds of a Feather actresses, Pauline Quirk and Linda Robson also wore John Charles for a photo shoot for the Daily Mail’s Weekend magazine to mark the return of the popular comedy at the end of 2013.
 
Lesley Joseph was not the first glamorous lady to wear John Charles to an awards ceremony in recent months. Sports commentator, Clare Balding also went with the label when she attended the BAFTAs in May 2013 to accept the academy’s Special Award for achievements in sports broadcasting. She wore a midnight blue, floor-length dress, accessorised with lace and a soft, matching shawl that accentuated her fair colouring to perfection.
 
The high profile television appearance of two iconic British women dressed in John Charles eveningwear follows a pleasing run of national magazine coverage featuring the label’s award winning wedding guest wear. The November/December 2013 edition of You and Your Wedding ran a large feature on wedding reception glamour, which included a full-page spread on mother of the bride outfits and accessories suggestions that centred on an exquisite violet John Charles dress and coat combination from the fashion house’s spring palette.
 
In October 2013, BBC Strictly Come Dancing stars, Fiona Gullerton, Abbey Clancey and Sophie Ellis-Bextor, all chose dramatic red evening dresses from John Charles for their cover photo shoot in the Daily Mail’s Weekend magazine, to herald an exclusive ‘inside-view’ of the glamorous ballroom dance competition, which revealed some unexpected backstage secrets.
 
This run of welcome national publicity came at the same time as the launch of John Charles’ highly anticipated spring-summer 2014 collection. Many of the stunning dresses, outfits and accessories have a strong bias towards lace, floras and vintage appeal, while others retain their contemporary flair and dramatic, bold colours. Influences on the design and styling have included bright watercolours, natural florals, enduring vintage and traditional trends and modern textured bouquets. With such a range of colours and styles to choose from, it is hardly surprising that so many publications and stylists are choosing to dress their celebrity clients and models in the versatile, easy-to-wear designs.

John Charles has been making exquisite, tailored dresses since its inception in London in 1958. Described by many as ’women’s best kept secret’, the label has dressed some of the most inspirational and stylish ladies in the world. The fashion house’s website can be found at www.johncharles.co.uk.

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Andrew Hammond

PR Manager

John Charles

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