Event Marketing Solutions announces EMEA tour for world-class medical brand
Ortho Clinical Diagnostics will be taking to the road with the roadshow truck specialists from February, demonstrating their latest innovative new products to the market place.
The Voyager vehicle has been designed and specially fitted out to create a bespoke branded mobile demonstration space.
Event Marketing Solution are delighted to announce another fantastic EMEA tour for a client looking to engage the medical sector.
Ortho Clinical Diagnostics serves the transfusion medicine community and laboratories around the world with technology solutions for screening, diagnosing, monitoring and confirming diseases early and before they put lives at risk.
The company will be taking to the road with the Roadshow Truck specialists from February, demonstrating their latest innovative new products to the market place – as well as raising awareness of their broader medical solutions to the people that count.
The Voyager vehicle has been designed and specially fitted out to create a bespoke branded mobile demonstration space. The truck’s 56m˛ interior offers the perfect setting for Ortho Clinical Diagnostics to introduce their new equipment to key decision makers with a presentation area that will comfortably seat 20 people at any one time.
An element of theatre has been introduced to the presentation by exhibiting products behind smoked screen glass, which dramatically drop to reveal the product at the opportune moment. Lighting has been used to effectively highlight key zones where visitors can get hands-on with the products.
This isn’t the first tour EMS have done of this nature, they have also worked with AB SCIEX, the world leader in life science analytical technologies, to design a lab-on-wheels and manage a European tour to promote mass spectrometers to new and existing customers.
The roadshow truck will be unveiled at the company’s EMEA sales conference in Hamburg. From there they will tour major conferences and visit customer sites across Europe.
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- Kate Price
- Marketing Manager
- Event Marketing Solutions
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