Event Marketing Solutions: An insiderís guide to the latest innovations unveiled at Cisco Live Milan
Keith Austin, CEO at Event Marketing Solutions, discusses the latest industry trends and challenges to come out of the Cisco Live show in Milan.
Having worked with Cisco for seven years, the Cisco Live event provided EMS with a fantastic opportunity to get under their skin and deveop a better understanding of their vision.
One of the benefits of working with international brands is the opportunity to travel. This week Event Marketing Solutions had the pleasure of jetting off to Milan to take in one of the most exclusive technology shows around - Cisco Live.
Having worked with Cisco for the last seven years delivering multi-vehicle roadshow truck tours, attending the event provided EMS with a fantastic opportunity to get under their skin, develop a better understanding of their vision and meet the wider team.
It also helped the EMS team to get a better feel for Ciscoís partnering businesses, who EMS have also worked with, such as Telecom Italia, Telefonica and KPN.†
Cisco Live evolved out of the Networkers conferences that began in 1989. Today it continues that early emphasis on enhancing technical skills and discovering innovative solutions to evolving network and communications challenges. It allows Cisco customers and partners to gather insights on emerging technologies and their potential to transform the way we work, learn, and play.
Thereís no doubt that Cisco Live is one of the Ďmust-seeí events and this yearís show didnít disappoint.
The show delivered on all accounts, educating and entertaining on a large scale - connecting with audiences face to face and through social media.†
Cisco clearly values the power of human interaction when demonstrating their vision of a face to face virtual world and will be repeating the event in Melbourne, San Francisco and Cancun this year.
The Cisco roadshow truck tours echo this formula Ė tactically taking products to their partners and customers to demonstrate first-hand the power of their connecting technology with a human touch.
Even in todayís world of connectivity you canít underestimate the power of face to face demonstrations delivered through hands on-labs to support the sales cycle.† Mobile showrooms in bespoke exhibition trailers are tried and tested way to educate and engage decision makers and influencers.†
Itís an exciting time for the tech sector and itís fantastic to see Cisco leading the way in terms of industry collaboration and education to help forge future solutions and technologies.
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- Kate Price
- Marketing Manager
- Event Marketing Solutions
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