NBC Olympics’ Digital Broadcast of the 2014 Olympic Winter Games to Utilize Adobe Primetime


SAN JOSE, Calif. – WEBWIRE – Tuesday, February 04, 2014

Adobe (Nasdaq: ADBE) today announced that NBC Olympics, a division of the NBC Sports Group, has selected Adobe Primetime, the industry’s most advanced TV publishing and monetization platform for programmers and pay-TV service providers, to power the Games across desktops and mobile devices, including iOS, Android, Mac OS, Windows, and others. NBC subscribers will be able to view all competitions, highlights and other content live and on-demand on NBCOlympics.com and the NBC Sports Live Extra App.  

“By using the Adobe Primetime video platform, NBC Sports will be able to reach more screens and deliver premium video experiences to digital viewers of the 2014 Olympic Winter Games,” said Jeremy Helfand, vice president, Primetime, Adobe.

“We are pleased to be working once again with Adobe and are confident Adobe Primetime will allow us to ignite even more excitement among fans watching the Games on the multi-platform offerings of NBC Olympics,” said Rick Cordella, senior vice president, digital media, NBC Sports Group.

Adobe and its partners are announcing several innovations to make broadcasting of the Winter Games across devices and platforms a reality:


Adobe Primetime
Adobe® Primetime helps operators and programmers reach viewers on any IP-connected screen, creating more value for pay-TV service and strengthening brand affinity for content owners. For more information, visit http://www.adobe.com/solutions/primetime.html

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

About NBC Olympics
A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. For more information on NBC Olympics’ coverage of the Sochi Olympics, please visit: http://nbcsportsgrouppressbox.com/

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