FetchLocalCustomers Declares February to be Small Business Reviewtation™ Month
A businesses’ online reputation is their most valuable asset. Increasingly, that online reputation is defined by what people are saying about them in the form of reviews. Small Business Reviewtation™ month highlights the importance of online reviews.
“I think as individuals we all understand how important our credit rating is but few business owners understand how important their Reviewtations™ are.”-- Scott Metcalfe
February is being declared Small Business Reviewtation” Month by FetchLocalCustomers a leader in the rapidly growing field of reputation marketing. “I’m hoping that by bringing this to the attention of businesses and professional practices across the nation we can elevate the importance of understanding their ”Reviewtation™", says Scott Metcalfe, Chief Strategist with FetchLocalCustomers.
“I think as individuals we all understand how important our credit rating is but few business owners understand how important their Reviewtations™ are.” In today’s increasingly wired world, doctors, dentists, chiropractors, roofers, remodelers, plumbers --virtually every service provider; is having their entire business reputation distilled down to star rating reviews on 3rd party sites they don’t control, thus, their reputations are really Reviewtations™. Local review websites such as those operated by Google, Yellow Pages, Yelp, Insider Pages and Citysearch all provide a public forum where experiences and opinions are collected in the form of reviews.
The Power of Reviews
Studies from the Nielsen group, Harvard Business School and the Pew Research Center all indicate that online reviews have a significant impact on consumer purchasing decisions. “In a broad sense business Reviewtations™ are good, bad or non-existent. What is sad is that our internal studies indicate that many businesses with bad Reviewtations™ are not even aware of the situation and don’t realize the financial penalty being incurred”, says Metcalfe.
National Reviewtation ™Month - Increasing Awareness and Empowering Businesses
In order to help businesses understand and address their Reviewtations™ FetchLocalCustomers is providing Reviewtation™ Assessments at no cost for the entire month of February to any business that would like to receive one. The assessments provide both an aggregate Reviewtation™ score and an indication of how well positioned the business is in the most influential online directories.
“These assessments are powerful diagnostics valued at $200 each but in our effort to create awareness and empower businesses to take control of their Reviewtations™ we are waiving the fee for the entire month of February adds Metcalfe.
Businesses wishing to receive a Reviewtation™ Assessment for free can visit www.ReviewtationMarketing.com and request one. Anyone that is interested in having in-depth Reviewtation™ Monitoring done for their business can also get a full month for just $9.97 which is a 75% discount.
When asked about their efforts Metcalfe replies “Reviewtation™ Month is all about removing barriers and excuses. Every business and professional should have the right to see, understand and improve their Reviewtation™ and we’re providing that opportunity.”
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