American Airlines selects Sabre reservations system
Migration to a single passenger services system to mark key milestone in providing a seamless customer and employee experience
FORT WORTH, Texas – American Airlines Group Inc. (NASDAQ: AAL) has reached an agreement with Sabre for the newly combined airline’s single reservation system.
“The migration to one reservation platform in partnership with Sabre is a critical milestone in the merger integration process, and lays the groundwork for customers and employees alike to have a seamless experience throughout the travel journey,” said Maya Leibman, chief information officer – American Airlines.
Sabre Airline Solutions president Hugh Jones said he is pleased to broaden Sabre’s long-standing technology relationship with American Airlines.
“American Airlines has laid out an exciting vision for transforming the airline passenger experience and we’ll be working closely with them over the coming months to bring this to life using our data-rich, flexible technology solutions,” said Jones. “We’ve got a team of technology and delivery experts working on the migration plan to ensure the new airline reservations system delivers a truly personalized travel experience across the entire journey.”
Kerry Philipovitch, senior vice president of customer experience at American, added, “A single passenger services system will allow us to empower all employees to deliver information faster and with greater consistency across all touch points – and ultimately pave the way for new innovations in how we deliver customer service in the years to come.”
Because Sabre is the platform currently being used at American Airlines, it should minimize disruption for the maximum number of people and systems by bolstering employee readiness, speeding up implementation and improving customer responsiveness throughout the integration.
The airline’s reservation system is foundational to the entire customer travel experience, including:
Flight schedules – customers and employees rely on the system to identify available flights that meet their travel needs;
Preparing to fly – the system delivers flight status and gate location information as well as the customer check-in and boarding processes; and
Checking / retrieving luggage – airport employees use the airline’s reservation system to match baggage with destinations for improved efficiency and enhanced customer service.
The process for American and Sabre to complete the system integration is expected to take up to two years.
About American Airlines Group
American Airlines Group (NASDAQ: AAL) is the holding company for American Airlines and US Airways. Together with American Eagle and US Airways Express, the airlines operate an average of nearly 6,700 flights per day to 339 destinations in 54 countries from its hubs in Charlotte, Chicago, Dallas/Fort Worth, Los Angeles, Miami, New York, Philadelphia, Phoenix and Washington, D.C. The American Airlines AAdvantage and US Airways Dividend Miles programs allow members to earn and redeem miles for travel and everyday purchases as well as flight upgrades, vacation packages, car rentals, hotel stays and other retail products. American is a founding member of the oneworld® alliance, whose members and members-elect serve 981 destinations with 14,244 daily flights to 151 countries. Connect with American on Twitter @AmericanAir and at Facebook.com/AmericanAirlines, and follow US Airways on Twitter @USAirways and at Facebook.com/USAirways.
About Sabre Airline Solutions
Sabre’s Airline Solutions business offers a broad range of software and data solutions to help airlines market themselves, sell products, serve customers and operate more efficiently. It provides both airline reservations systems, and a full suite of marketing and commercial planning software and enterprise operations solutions. Its data-rich software helps airlines make smarter operational decisions, personalize and retail their products to travelers. Airline Solutions services approximately 225 airlines including network carriers, hybrids and low cost carriers, primarily through Software-as-a-Service (SaaS) and hosted models, providing lower cost of ownership, flexibility, and scalability as airlines grow. The company also serves approximately 700 other customers including airports, cargo and charter airlines, corporate fleets, governments and tourism boards.
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