Gillette Honors Dads in New Raising an Olympian Short Film featuring Father & Son Olympic Ice Hockey Duo Ryan and Bob Suter

The journey of two-time Olympian Ryan Suter’s quest towards gold in Sochi is showcased in first-ever tribute to dads


WEBWIRE – Tuesday, January 28, 2014

BOSTON - As Procter & Gamble (NYSE:PG) pays homage to moms for picking their kids back up after every fall in the latest installment of its “Thank You, Mom” campaign, Gillette, P&G’s leading male grooming brand, honors dads with the launch of its new Raising an Olympian short film titled “Keep Your Head Up.” It showcases the shared journey of Ryan Suter, defenseman with the Minnesota Wild of the NHL and 2010 Olympic Winter Games silver medalist, and his dad Bob Suter, Olympic gold medalist who made history with the iconic “Miracle on Ice” team during the 1980 Olympic Winter Games in Lake Placid – where the U.S. team, made up of amateur players, defeated the world champion Soviet Union team.

Raising an Olympian brings to life the daily lessons all dads teach their sons and highlights how Ryan, through failures and successes, learned to always keep his head up and maintain a positive attitude. Also revealed are Bob’s efforts towards ensuring his son’s pursuit of being an Olympian stemmed from his own dreams, and not as a result of pressure to follow in his dad’s footsteps.

“While P&G athletes and their dads have always honored the role moms play in helping their kids achieve their dreams, Gillette is delighted to pay special tribute to the dads that play an important role too,” said Hooman Shahidi, senior brand manager for Gillette North America. “We’re thrilled to welcome not only Ryan as our U.S. athlete ambassador for his commitment to excellence and precision on and off the ice, but also to honor his father, Bob, for the invaluable role he has played in Ryan’s life.”

“I wouldn’t be where I am today without my dad,” said U.S. Olympic silver medalist Ryan Suter. “Besides always keeping my head up, my dad taught me that precision provides that competitive edge you need when it matters most. I’m thrilled to join the Gillette family of athletes and honored to be given the opportunity to thank my dad and dads everywhere for their unconditional support.”

Ryan Suter joins Gillette because the precision hockey skills that have helped him reach the Olympics twice are not the only thing he inherited from his dad; Ryan also inherited sensitive skin. To honor the role Bob has played in Ryan’s life and to send Ryan off to the Sochi 2014 Olympic Winter Games clean-shaven and ready to go for gold, Gillette is hosting a ceremonial father and son “hometown” shave on February 5th in Minneapolis with the Gillette Fusion ProGlide razor – which provides unrivaled comfort even on sensitive skin like Ryan and his dad’s.

Ryan and Bob Suter join other inspiring Gillette athlete ambassadors including Russian Olympic ice hockey player Alexander Ovechkin, Canadian Olympic ice hockey player John Tavares, and Dutch Olympic gold medalist speed skater Sven Kramer. Gillette is also a proud sponsor of Team USA ice hockey during the Sochi 2014 Olympic Winter Games. Ryan and Bob Suter’s Raising an Olympian short film can be viewed at http://www.youtube.com/watch?v=kxO5KyjbsoQ.

About Gillette
For over 110 years, Gillette has delivered the best a man can get - making the lives of over 800 million men around the world better, and more comfortable, through grooming innovation. Demonstrating precision technology and unrivaled product performance, Gillette provides solutions for all of men’s grooming needs. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave prep (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit www.gillette.com, http://www.facebook.com/gillette and follow Gillette on Twitter at @Gillette.

About Proctor & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.



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