Event Marketing Solutions: Warner Bros. takes to the road with EMS for film premier
Over the next five weeks, the EMS team will be touring Europe with Warner Bros. to promote the upcoming LEGO Movie, using an innovative exhibition truck to connect with young movie fans and their families.
This is a truly interactive experience that can’t fail to capture the imagination of those who take part and long after the event is over.
The Event Marketing Solutions team are excited to be on the road helping Warner Bros. connect with movie fans to promote the release of the LEGO Movie to families across Europe.
Over the next five weeks, parents and their children will be invited to jump on-board the gleaming bright yellow exhibition truck, which is wrapped with animation from the film.
Once inside they will get the chance to build a LEGO car and design their own character that will take centre stage on the racing track film set. Their own personal movie trailer will then be available to download and share on social media.
The movie roadshow will tour high-footfall shopping malls in Rome, Madrid, Brussels and Amsterdam, raising awareness of the film and driving ticket sales prior to its release in each of the countries.
Every detail has been taken care of including ensuring the roadshow truck campaign works for international audiences with the production of multilingual graphics that can be changed in transit as the roadshows travel through each country. The EMS team will manage all logistics and provide full event support during the shows.
Account Director, Tim Newton, is leading the project at EMS. He said: “Visually the truck is stunning and can’t help but draw you in, but what’s really exciting is what’s on-board. This is a truly interactive experience that can’t fail to capture the imagination of those who take part and long after the event is over with visitors having their own movie trailer to take away and share with friends and family.”
You can read more about the Warner Bros. roadshow truck tour by visiting the EMS website.
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- Marketing Manager
- Event Marketing Solutions
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