Ceridian Wins Influitive’s Big BAM Business Impact Award For Best Advocate Marketing

Ceridian XOXO Program Recognized For Providing Customers With Platform To Promote Success


WEBWIRE – Friday, January 24, 2014

Minneapolis, MN - Ceridian wins for Big BAM Business Impact in the first annual Best Advocate Marketing Awards, presented by Influitive. The Best Advocate Marketing Awards, also known as The BAMMIES, recognize B2B companies employing advocate marketing campaigns to capture the enthusiasm of their customers, partners and fans.

“We credit Ceridian’s customers who are members of the XOXO Customer Success Program, known as XOXO,” says Howard Tarnoff, senior vice president Customer Success, Ceridian. “They have taken a progressive stance on Human Capital Management and share their outstanding results with Dayforce, LifeWorks and other Ceridian products. When Ceridian customers succeed, Ceridian succeeds.”

The Ceridian XOXO program offers customers the opportunity to promote their successes, increase professional social media presence and achieve recognition as thought leaders within their community. The program empowers them to participate in a variety of activities and networking opportunities.

“B2B buyers are tuning out traditional marketing and sales messages in favor of advice from knowledgeable peers and colleagues,” says Mark Organ, founder and CEO, Influitive. “Innovative marketers like Ceridian recognize this trend and create incredibly powerful advocate marketing programs that connect passionate customers directly with buyers to drive demand and revenue.”

Ceridian was honored along with the other Best Advocate Marketing Award winners during an exclusive awards ceremony and dinner held in San Francisco this month.

About The BAMMIES

The Best Advocate Marketing Awards (BAMMIES) are designed recognize the amazing achievements that are being made by forward-thinking B2B marketing leaders who put fans, advocates and evangelists at the heart of their marketing programs. Held annually, the BAMMIES showcase the most innovative and effective advocate marketing campaigns happening now, and serve as a source of inspiration for all who work in the ever-changing world of B2B marketing. The BAMMIES are produced by Influitive, the advocate marketing experts. For more information about The BAMMIES, visit www.influitive.com/bammies.

About Influitive

Influitive, the advocate marketing experts, is based in Toronto with offices in Palo Alto and Boston. Today’s buyers are increasingly leveraging their peers’ opinions and Influitive helps marketers tap into this force with its innovative AdvocateHub platform and Maven mobile app. By capturing the enthusiasm of their best customers, followers and evangelists, marketers gain direct support for their sales and marketing programs. From social media reviews and customer referrals to case studies and references, passionate advocate help support all stages of the buying cycle. Influitive’s customers include some of most successful and fastest-growing business-to-business software and technology firms in the world. To learn how to get your advocates working with you, please visit www.influitive.com.

About Ceridian

Ceridian is a leader in human capital management with more than 100,000 clients across the globe. Ceridian delivers trusted results and transformative technology. Our offering includes the award winning, cloud-based Dayforce HCM, LifeWorks, PowerPay and International Payroll. Ceridian is transforming the world of work. For more information about Ceridian HCM solutions call 1-800-729-7655.



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